New Direction for European Crop Protection

Brussels, November 10 (ots/PRNewswire) -

Pesticide Industry 'Hungry for Change'

The crop protection industry takes another step toward
establishing itself as a valued partner in the pursuit of a more
sustainable farming system in Europe.

The 'Hungry for Change' conference and exhibition unveils a new
direction for ECPA. The fruit of an extensive critical evaluation of
the performance and contribution of the industry, the initiative aims
to deliver measurable results in the four thematic areas of
safeguarding water, the enhancement of biodiversity, the provision of
safe and affordable food and the protection of health.

ECPA strategy reflects industry's ambition to deliver sustainable
solutions to contemporary agricultural challenges, such as
environmental degradation, climate change, a growing population, and
an economy in crisis.

Embracing the concept of an 'open forum', the European Crop
Protection network (ECPA) is enabling an advisory board of
stakeholders, to guide, monitor and validate industry contribution to
sustainable agricultural productivity.

Vincent Gros, President of European Crop Protection explained "I
believe our industry can continue to make a huge contribution to
sustainable agriculture in Europe; however, we recognise that our
industry is not always seen as a partner in that pursuit. It's clear
that we need to engage in a different way, we need to be more open
and transparent. We will set up measurements to prove that we are
moving in the right direction."

Over the coming years the European Crop Protection Association
will work with stakeholders on projects covering the four thematic
streams of water, biodiversity, health and food.

ECPA Director, Dr Friedhelm Schmider, concluded "Industry
understands society is concerned about the potential impact of crop
protection products. Our goal is to ensure best practice on the use
of pesticides for sustainable productivity that protects human and
environmental health. We are open to hear your ideas to help us
deliver a truly sustainable agriculture."

The European Crop Protection represents the crop protection
industry interests at European level. Its members include all major
companies and national associations across Europe

For more general information:

http://www.ecpa.eu and http://www.hugry4change.eu

http://www.pesticideinformation.eu - http://www.food2050.eu -
facebook.com/cropprotection - twitter.com/cropprotection

ots Originaltext: ECPA
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Contact: Anna Seretny anna.seretny@ecpa.eu, European Crop
Protection Association, aisbl, Switchboard : +32-(0)2-663-1550,
ecpa@ecpa.eu