EANS-News: Albert Reiff GmbH & Co. KG / Reiff Technical Products with the first location in Shanghai/China

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Global Expansion/Plant Openings

Reutlingen (euro adhoc) - Reiff Technical Products with the first
location in Shanghai/China

Reutlingen, 24th of November 2011 The Reiff Technical Products
in Shanghai, opened in the beginning of November is the first Reiff
Group branch in Asia, which is managed as an independent business.
Six members of staff, based in Shanghai are looking after their
customers in China while further developing purchasing sources in
Asia.

The technical retailer looks predominantly after the capital goods
industry, especially after mechanical engineering. The focus
concentrates on rubber and plastics engineering. The product line
includes among other things working parts, ball bearings, hoses,
tubes and adhesives. The technical retailer has already had working
relationships with businesses in China for many years. Reiff support
their customers that are already operating in China by deciding to
establish a subsidiary there. "The main objective for the first year
is to support our German customers with production sites in China and
to extend our purchasing sources" said Hubert Reiff, CEO of Reiff
Technical Products. Shanghai was selected because 3500 of approx.
7000 German companies are located in and around Shanghai. Both the
German as well as the Chinese market are served from Shanghai: The
team of six optimises the procurement of products from Asia. The
resulting advantages of this are directly passed onto the customers
in Germany.

Information about Reiff Technical Products in Shanghai

The office in Shanghai, led by General Manager Yi Han, is staffed
with a further five employees working in sales, logistics and
administration/processing. The office of 200 m² and the 600 m²
storage facility are based in one of Shanghai's newly opened
industrial estates. The CEO of WFOE, Wholly Foreign Owned Enterprise
is Yi Han, who has professional experience of working in many
different German businesses.

About Reiff Technical Products

Reiff Technical Products are part of the Reutlinger Reiff Group.
Reiff Technical Products, as a partner for initial equipment and
source requirements, specialises in delivering and processing parts
or even complete assemblies. Modern logistics and maximum product
availability distinguish this business. Reiff Technical Products
employ around 400 staff at 9 locations in Germany and one site in
China.

About the Reiff Group

The Reiff Group is a corporation within the tyres, car service,
technical retail and elastomer processing sectors. In 2011, the Group
employed 1600 staff at more than 80 locations.

Further inquiry note:
REIFF-Gruppe
Press Contact:
Christina Guth
Tübinger Straße 2-6
72762 Reutlingen
Tel. +49 2151 - 36805-11
Fax +49 2151 - 36805-25
E-Mail: presse@reiff-gmbh.de

end of announcement euro adhoc
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company: Albert Reiff GmbH & Co. KG
Tübingerstr. 2-6
D-72762 Reutlingen
phone: +49 7121 323 0
mail: anleihe@reiff-anleihe.de
WWW: www.reiff-anleihe.de
sector: Automotive Equipment
ISIN: DE000A1H3F20
indexes:
stockmarkets: free trade/Bondm: Stuttgart
language: English