EANS-News: Identive Group Inc. / Multicard rolls out Cashless Betalen™ mobile payment solution across Holland

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Marketing

Oud-Beijerland, The Netherlands - October 27, 2011 (euro adhoc) -
Multicard, a leading supplier of credential solutions, identity
management and system integration services and a business unit of
Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), today announced
the expanded roll-out of its Cashless Betalen ™ mobile payment
solution across Holland. Cashless Betalen is the account management
application behind the digital wallet offered by Rabobank, one of the
leading banks in the Netherlands.

Multicard´s Cashless Betalen allows users to manage their accounts
easily and use their mobile devices to perform actions such as
checking account balances, transferring funds and depositing,
monitoring and making payments. The Cashless Betalen interface can
be securely accessed with any Internet connection via computer or
mobile device. Currently, Multicard also offers apps for Apple and
Android phones. In addition, Multicard is providing digital wallet
customers with secure near field communications (NFC) tokens that
enable mobile phones and other devices to be used to make cashless
payments. The NFC tokens take the form of stickers that are affixed
to the back of a mobile phone or other device and incorporate strong
encryption and the user´s digital wallet account number. To purchase
items, the user simply taps the sticker to the spot indicated on the
point of sale (POS) terminal at check out. The transaction is quick
and secure. Consumers can purchase the NFC stickers or other payment
tokens through Multicard´s Cashless Betalen online market.

Pieter Kooistra, managing director of Multicard Netherlands,
explained, "We are very pleased with the result of our initial
roll-out to Dutch hockey clubs in July, with more than 50 locations
accepting Cashless Betalen and over 150,000 people now using the
digital wallet. Interest in Cashless Betalen has spread to other
sports and event organizations, the food and beverage industry and
the wider market. With this nationwide roll-out of Cashless Betalen,
we are now offering the service to the entire population. Cashless
Betalen is an easy, convenient way for anyone to pay securely."

Multicard is marketing Cashless Betalen to merchants, retail centers
and other organizations that provide retail services to customers and
would benefit from the ability to complete customer transactions more
quickly. This includes supermarket, restaurant and retail chains, as
well as universities, hospitals, large corporations and sports
stadiums - all of which require customers to pay for parking, food
and retail items. Because of the high engagement in youth and
professional sports in Holland and the accompanying retail activities
of local and national sports associations, hockey and soccer clubs
are also an important target for the Cashless Betalen roll-out. For
the youth market, Multicard has created payment tokens in the form of
colorful wristbands and whimsical rubber creatures.

Multicard is working with Rabobank´s 145 branch offices in the
Netherlands to share marketing information and to provide training on
making mobile payments with Cashless Betalen. Through this effort,
Rabobank offices are forming their own promotion teams and presenting
Cashless Betalen to local merchants, sports clubs and other
organizations.

To address retail transactions in hospitals, universities, corporate
cafeterias and other environments, Multicard has signed up 15 of the
largest food service providers in the Netherlands, who collectively
cover 80% of the market.

All merchants use specialized systems to perform and record their
retail transactions, and Multicard is working with Holland´s major
cash register and POS terminal suppliers to ensure that their systems
are ready to accept payments made through Cashless Betalen.

"We are very excited about Cashless Betalen and its implications for
both consumers and merchants. If widely adopted in Holland, we
believe that Cashless Betalen would represent the largest digital
wallet community outside Japan in the near term," continued Kooistra.
"The ability to make secure cashless payments using your phone offers
convenience for consumers and provides merchants with new and more
economic ways to attract and connect with customers. After payment,
loyalty applications are a natural extension for Cashless Betalen,
and we expect that this will add further value."

Note Regarding Forward Looking Information: This press release
contains forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking
statements can be identified by words such as "anticipates,"
"believes," "plans," "will," "intends," "expects," and similar
references to the future, including statements regarding expected
growth in the market for Cashless Betalen. Readers should not unduly
rely on these forward-looking statements as they are qualified by
important factors that could cause actual results to differ from
those reflected by such forward-looking statements. These factors
include our ability to successfully market our products and other
risks and uncertainties related to our business as detailed in our
Annual Report on Form 10-K for the year ended December 31, 2010 and
subsequent reports filed with the U.S. Securities and Exchange
Commission.

About Multicard: Multicard, a business unit of Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), is a worldwide supplier of card
solutions for secure identification programs, with in-house
capabilities for credential issuance, personalization and fulfillment
services for the consumer, government, education, healthcare and
corporate markets. Multicard offers ID systems management and
engineering services as well as full implementation and program
management. Multicard also is a provider of enrollment, emergency
management and accreditation solutions using data capture equipment
for ePassport and other government ID and corporate ID applications.
For additional information, visit www.multicard.com.

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
more information, please visit www.identive-group.com.

Note: Cashless Betalen is a trademark of Multicard. All other trade
names are trademarks or registered trademarks of their respective
holders.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English