Turkcell Introduces a Platform Open to all Banks Enabling Easiest Money Transfer and Payment Through Launch of Cep-T ParaCard with Garanti Bank

Istanbul (ots/PRNewswire) -

Turkcell , the leading communications and technology company in
Turkey is delighted to announce that together with Garanti Bank, the
leading bank in payment systems, it has launched a co-branded prepaid
card named "Cep-T ParaCard".

The Cep-T ParaCard is a no name prepaid card with MasterCard logo
issued by Garanti Bank. Turkcell customers can purchase the Cep-T
ParaCard and subscribe to the Cep-T Para service from any Turkcell
Communication Center (TIMs) and top-up money to the card via Garanti
POS machines at TIMs, or from any Garanti ATM. Customers can use
their cards for payments worldwide wherever MasterCard is accepted.
The Cep-T Para service is a SIM based secure service that can be used
with any handset. Cep-T Para subscribers can use this service to
transfer money to any operator's mobile subscribers. Recipients can
withdraw their money instantly from Garanti ATMs by simply using a
secure code sent to them, without a debit card. Subscribers can also
use the service to top-up their prepaid lines.

Garanti Bank CEO Ergun Ozen has said that "We are starting a new
era with the Cep-T ParaCard, a joint project with Turkcell. This new
product integrates the mobile world with banking to provide
privileges to mobile users. 2/3 of the population in Turkey does not
utilize banking services, either due to their age or income. We
target to reach 3 million people through our prepaid ParaCard, and
1.5 million people via Cep-T ParaCard within 3 years."

Turkcell CEO Sureyya Ciliv has said that "Turkcell is always
proud to introduce another first for mobile finance services. We aim
to provide the advantage of mobility to those who cannot make full
use of the banking system. Accordingly, we have introduced Cep-T Para
as a mobile financial service platform available for all banks to
facilitate our customers' daily lives. We also provide the banks an
alternative platform, on which they can reach nearly 20 million
people currently beyond the financial system. We believe that Cep-T
Para, which combines the advantages of mobility with financial
operations, will become an indispensible part of our lives. We expect
to reach 5 million users, including 2 million newcomers to the
banking system within 3 years."

About Turkcell

Turkcell is the leading communications and technology company in
Turkey with 33.1 million subscribers and a market share of
approximately 54% as of March 31, 2011 (Source: Our estimations,
operators' and Authority's announcements). Turkcell is a leading
regional player, with market leadership in five of the nine countries
in which it operates with its approximately 60.4 million subscribers
as of March 31, 2011. Turkcell reported a TRY2.1 billion (US$1.3
billion) net revenue with total assets of TRY15.2 billion (US$9.8
billion) as of March 31, 2011. Turkcell covers approximately 83% of
the Turkish population through its 3G and 99.07% through its 2G
technology supported network. It has become one of the first among
the global operators to have implemented HSDPA+ and achieved a 42.2
Mbps speed using the HSPA multi carrier solution. Turkcell has been
listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. 51.00% of Turkcell's share capital is
held by Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by Sonera
Holding and 1.19% by others, while the remaining 34.69% is free
float.

Read more at http://www.turkcell.com.tr/en

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

About Garanti Bank

Garanti Bank, with an established history of 64 years, today is
Turkey's second largest private bank having total consolidated assets
reaching US$ 90 billion. Garanti provides a wide range of financial
services to its 10 million customers through an extensive
distribution network of 853 domestic branches; 6 foreign branches in
Cyprus, Luxembourg and Malta; 4 international representative offices
in Moscow, London, Duesseldorf and Shanghai; over 3,000 ATMs; an
award-winning Call Center; and the state-of-the-art internet and
mobile banking platforms built on cutting-edge technological
infrastructure.

For further information please contact Turkcell

Nihat Narin, Investor and International Media Relations
Tel: +90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr
http://www.turkcell.com.tr

ots Originaltext: Turkcell
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