EANS-News: SAF AG / SAF ordering software for increased efficiency in the supply chain

SAF will exhibit its products for cost-optimized and demand-driven
replenishment at the EuroShop Trade Fair in Düsseldorf

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Company Information

Subtitle: SAF will exhibit its products for cost-optimized and
demand-driven replenishment at the EuroShop Trade Fair in Düsseldorf

Tägerwilen (euro adhoc) - Tägerwilen, February 25, 2011 SAF AG, which
is listed in the Prime Standard of the Frankfurt Stock Exchange (ISIN
CH0024848738) will present its innovative forecasting and ordering
systems for retailers at the EuroShop Trade Fair in Düsseldorf
(February 26 - March 2, 2011). These systems not only stand for
optimal replenishment for retailers but also for optimized inventory
levels, lower warehousing and ordering costs and higher profits.

SAF systems have convinced several of the world´s leading retail
companies such as METRO Group, Douglas Perfumery, Rossmann in Poland,
Winn-Dixie and Foodstuffs that count on the demand chain management
approach to manage the value-adding chain based on consumer demand
behavior. "By converting to fully automated replenishment, our
customers benefit not only from reduced out of stocks and lower
warehousing costs but also, above all, from higher profitability,"
commented Udo Meyzis, CEO of SAF AG, in describing the advantages of
the SAF automated forecasting and ordering solutions. "This is of key
importance to the retail business with its very low profit margins
and in which companies are looking for ways to make their processes
more efficient and cost-optimized."

SAF´s successes in the direct business during recent years clearly
show that the wholesale and retail businesses are key target markets
for SAF. However, the contract SAF concluded in 2010 with ROLLER,
Germany´s most important furniture discounter, demonstrates that SAF
software solutions can be effectively implemented in other fields
that go far beyond the classic retail business. As a result,
interesting growth potentials are opening up for SAF in new
industries that further support SAF's worldwide sales offensive.

Furthermore, SAF has been able to reap the first rewards of the
intensified partnership with SAP, its majority shareholder. For
example, SAF now supports SAP customers in implementing SAF
technology that is an integral component of the SAP F&R solution.
Above and beyond that, SAF's own service department offers individual
efficiency analyses such as feasibility studies and proof of
concepts. In addition, SAF develops customer-specific software
adaptations and extensions to help them fully capitalize on the
potential of the SAP F&R solution. "In future, both SAF and SAP
customers will benefit from the intensified partnership that will
enable them to take advantage of the innovative power and IT know-how
of both companies," according to Meyzis in explaining the customer
benefits of the SAF and SAP cooperation. Current market trends and
developments can be considered at an early stage of product
development to better support retailers in dealing with the
challenges of the future such as multichannel retailing and optimal
handling of fresh products.

SAF will show retailers how they can make their ordering process more
efficient and improve their competitive position at the same time at
the EuroShop Trade Fair in Düsseldorf from February 26 - March 2,
2011 in Hall 6 at Booth D62.

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About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products
are distributed in many European countries as well as in the United
States. The company is headquartered in Tägerwilen, Switzerland. SAF
also has a subsidiary in the United States: SAF Simulation, Analysis
and Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus
on Nearshore-Development.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2009. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Mareike Poit
Marketig & Corporate Communications Specialist
Tel.: +41 (0)71 666 7955
E-Mail: mareike.poit@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade