Spin Master Announces the Purchase of Etch A Sketch and Doodle Sketch from The Ohio Art Company

Toronto (ots/PRNewswire) -

Spin Master Corp., ("Spin Master") (TSX: TOY) - a leading global
children's entertainment company - today announced that it has
acquired the iconic Etch A Sketch and Doodle Sketch brands from The
Ohio Art Company. The acquisition includes all brand-related patents,
trademarks, tooling and inventory for the brands.

Spin Master has built a reputation for acquiring legacy brands and
infusing them with unexpected innovation. When Spin Master acquired
Meccano in 2013, its engineers and designers brought new life to the
brand with the introduction of robotic technology.

Now, Spin Master plans to bring this same spirit of innovation to
its latest acquisition. Spin Master also plans to increase the
distribution of Etch A Sketch and Doodle Sketch by leveraging its
global sales and partnership networks.

"We want to hear from inventors, creators and designers who love
Etch A Sketch and Doodle Sketch," said Anton Rabie, Chair and
Co-Chief Executive Officer, Spin Master Ltd. "These toys have been
popular for more than 50 years and we look forward to building on
this foundation of fun and creativity," he added.

This announcement follows on Spin Master's recent purchase of
Editrice Giochi SRL, producer of games in Italy for more than 70
years, and Cardinal Games in 2015, a leader in toys and games for
more than 60 years. Etch A Sketch and Doodle Sketch are now the
latest additions to the award-winning toy company's dynamic range of
activities and games, which include Kinetic Sand, Headbanz and Sew
Cool.

"We are always open to exploring new relationships and part of our
success is seeing potential that others might overlook," said Ben
Gadbois, Global President and COO, Spin Master Ltd. "Etch A Sketch
and Doodle Sketch have a long and trusted history with consumers and
we're proud to add them to our portfolio. This acquisition allows us
to create an Arts & Crafts super-category by developing and
distributing new products under both brands," he added.

The transaction was finalized today.

About Spin Master Corp.

Spin Master Corp. (TSX:TOY) is a leading global children's
entertainment company that creates, designs, manufactures and markets
a diversified portfolio of innovative toys, games, products and
entertainment properties. Spin Master is best known for award-winning
brands including Bakugan, Air Hogs®, Spin Master Games(TM) and the
2015 Toy of the Year, Zoomer(TM) Dino. Since 2005, Spin Master has
received 63 TIA Toy of The Year (TOTY) nominations with 14 wins
across a variety of product categories. Spin Master has been
recognized with 12 TOTY nominations for Innovative Toy of the Year,
more than any of its competitors. Spin Master is among a limited
number of companies that not only develop and produce global
entertainment properties, characters and content, but also monetize
that content through the creation, sale and licensing of products. To
date, Spin Master has produced five television series, including 2007
hit series Bakugan Battle Brawlers(TM) and its current hit PAW
Patrol, which is broadcast in over 160 countries and territories
globally. Spin Master employs over 950 people globally with offices
in Canada, United States, France, Italy, United Kingdom, Slovakia,
Germany, Holland, Mexico, China, Hong Kong and Japan.

Tara Tucker, Vice President, Global Marketing Communications, Spin
Master Ltd., tarat@spinmaster.com, +1-416-768-5295

ots Originaltext: Spin Master Corp.
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