Routes Africa Marketing Awards Winners Announced

Victoria Falls, Zimbabwe (ots/PRNewswire) -

Kilimanjaro International Airport takes top spot for second year
running

Kilimanjaro International Airport has been crowned overall winner
of the Routes Africa Marketing Awards for the second year running.
The winners of the 4th regional heat of the Routes Marketing Awards
were announced last night during the Routes Africa Networking Evening
which took place against a stunning backdrop on the Golf Course of
the Elephant Hills Hotel & Resort.

Speaking just after receiving the award Mattijs Smith, Managing
Director of Kilimanjaro Airport said: "We are very delighted and
proud to win the overall Routes Africa award for the second year in a
row. This award is a true recognition by our airline customers for
strengthening our existing routes and achieving a record growth of
24% in traffic in 2013."

The annual Routes awards are highly regarded as the most
prestigious awards in the industry as they are voted for and judged
by the airline network planning community. They provide the airline
community with the chance to have their say as to which airport or
tourism authority they think provides the best overall marketing
services to them whether this relates to their particular
relationship, effective results, provision of data and information or
innovative techniques to establish new or maintain and develop
existing routes.

Katie Bland, Director Routes for UBM Live commented: "We were
delighted with the high level of submissions and congratulate all
those that were nominated, those recognised as Highly Commended by
the panel of judges and of course all of the section winners.
Kilimanjaro International Airport has once again shown how seriously
it takes network development and their submission included examples
of their marketing material and their dedication to improving routes
to their airport."

As overall winner of this regional heat, Kilimanjaro International
Airport will be automatically shortlisted for the World Routes
Marketing Awards which will be announced in Chicago this September.
Kilimanjaro joins Tampa International Airport, Abu Dhabi
International Airport and City Airport Bremen who were announced as
overall winners of the Americas, Asia and Europe heats respectively,
earlier in the year.

Kilimanjaro was also named as the winner from the Under 4 million
passengers category, with Durban King Shaka International Airport
honoured from the Over 4 million passengers category and Madagascar
Tourism Board ranked top in the Destination Marketing Category.

The shortlisted finalists were nominated by airlines and a
respected panel of judges, made up of senior members of the airline
network planning community from the region, then reviewed the lists
and submissions from the nominated airports, in order to determine
the winners. The panel consisted of the following experts:

Mrs. Rosemary Ramakagapola, Network Planning Analyst, South
African Airways

Mr. Richard Bodin, Chief Commercial Officer, Fastjet

Mr. Jonay Lobo Torres, Revenue Management, Binter Canaries

Miss Cynthia Jepkemboi, Senior Strategic Planning Analyst, Kenya
Airways

A complete list of companies shortlisted under each award category
is below:

Over 4 Million Passengers

Durban King Shaka International Airport- Winner

Casablanca Mohammed V Airport- Highly Commended

Addis Ababa Bole Airport

Cape Town International Airport

Under 4 Million Passengers

Kilimanjaro International Airport- Winner & Overall Winner

Antananarivo Ivato International Airport- Highly Commended

Julius Nyerere International Airport

Maputo International Airport

Sikhuphe International Airport

Windhoek Hosea Kutako International Airport

Destination Marketing Award

Madagascar Tourism Board- Winner

Ministry of tourism of Mozambique

Sao Tome and Principe Tourism Board

Tanzania Tourist Board

Tourism KwaZulu-Natal

Notes to Editors

About Routes

- Routes organises world-renowned airline and airport networking events
through its regional and global Route Development Forums. Each year, there is one
global event and one regional event in Asia, Africa, Europe, the Americas and CIS
respectively. http://www.routesonline.com
- Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd., a
consultancy specialising in the field of route development for airports.
http://www.asm-global.com. Routes and ASM are part of the UBM Live division of UBM
plc.
- UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products, promote their
brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC,
TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events,
Airport Cities and many others, UBM Live exhibitions, conferences, awards programs,
publications, websites and training and certification programs are an integral part of
the marketing plans of companies across more than 20 industry sectors.
http://www.ubmlive.com

Follow us on twitter: @Routesonline, @TheHUBRoutes,
@VictoriaRoutes, @NLPROU, @airlineroute

About UBM plc

- UBM plc is a global events-led marketing services and communications
company. We help businesses do business, bringing the world's buyers and sellers
together at events and online, as well as producing and distributing news and
specialist content. Our 5,500 staff in more than 30 countries are organised into
expert teams which serve commercial and professional communities, helping them to do
business and their markets to work effectively and efficiently.
- For more information, go to http://www.ubm.com; follow us on Twitter at
@UBM_plc [http://twitter.com/UBM_plc ] to get the latest UBM corporate news; follow
@UBM for news from all UBM's businesses; follow @UBM for a flavour of UBM from
selected members of UBM's Twitterati.

ots Originaltext: UBM Live Routes Ltd
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further press information please contact:
Victoria Jones, Communications Manager, Routes, T:
+44(0)161-234-2730, E:
pr@routesonline.com