EANS-News: Identive Group Inc. / IDENTIVE INTRODUCES INNOVATIVE PAYMENT TAG FOR MOBILE PHONES

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Marketing

Subtitle: • Patent-pending peel & stick RFID tag enables contactless
payments on current generation smartphones • Technology utilizes
standard card production processes

SAN FRANCISCO, Calif., May 22, 2012 (euro adhoc) - Identive Group,
Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and
services for the identification, security and RFID industries, today
announced tomPAY™, an innovative radio frequency identification
(RFID) peel & stick tag that allows payment card manufacturers to
offer contactless payment capabilities using consumers' existing
mobile devices. The new tag is being showcased at the NFC Solutions
Summit, a conference and exhibit of the latest developments in NFC
technology being held May 22-24 in Burlingame, California.

Based on Identive's patent-pending tom® (tag on metal) smart inlay
technology, tomPAY features a unique peel and stick form factor that
allows it to be manufactured using the same processes as an ISO PVC
card, and then popped out of the card and affixed to a mobile phone.
When placed on a phone, tomPAY enables contactless mobile payments in
compliance with MasterCard® PayPass™ specifications and also can be
used for loyalty or other schemes. Additionally, tomPAY can be
adapted to support EMV-compliant (SDA/DDA) chips, opening new
opportunities for card makers and issuers to provide their customers
with an EMV-enabled tap-and-go experience.

"Identive's strong roots in both security and RFID technologies give
us particular insight into the needs of the payment industry and the
addition of this market-first offering underscores our focus on
mobile payment solutions. We are gratified that our tomPAY solution
has been tested and accepted by a major card issuer in Europe and
look forward to the deployment of the tags to their customers in the
coming months," said Dr. Manfred Mueller, COO of Identification
Products for Identive. "Over the next few years there is a
significant opportunity for payment solutions that bridge existing
phones with the coming wave of NFC-enabled devices, and with a strong
portfolio of NFC offerings, Identive is positioned to address the
market at every point along the way." Identive developed its tag on
metal technology to overcome the issues inherent to RFID performance,
which can be adversely affected by exposure to metal, such as the
components of mobile phones. The tomPAY product incorporates high-end
smart card ICs from numerous contactless chip manufacturers suitable
for both open and private payment schemes, transport ticketing and
loyalty applications. tomPAY are compatible with standard contactless
smart card manufacturing processes including lamination and card
punching. As with standard ISO PVC cards, the pop-out tags can be
fully printed and personalized in the standard issuance process.

The tomPAY tags work well in both on-phone and in-air scenarios and
utilize a strong adhesive backing that adheres to most popular mobile
phone brands. tomPAY peel & stick tags are available now.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: tom is a registered trademark and tomPAY is a trademark of
Identive Group, Inc. All other trademarks are the property of their
respective owners.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English