comScore Launches AdEffx(TM) Campaign Essentials in Europe

London (ots/PRNewswire) - comScore, Inc. , a leader in
measuring the digital world, today announced the European launch of
comScore AdEffx(TM) Campaign Essentials, a powerful new audience
measurement tool. The new online dashboard features several highly
sought after features for digital media planning and optimisation,
including daily measurement of campaign demographics, and the
availability of traditional post-buy metrics, such as Reach /
Frequency and GRPs.

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"Recently released figures from the IAB show that a quarter of
all UK advertising spend was online in 2010, and with increasing
budgets comes a need for real-time reporting and enhanced campaign
optimisation capabilities," said Mike Shaw, comScore director of
Marketing Solutions. "We understand our clients' desire to
continuously validate campaign performance and AdEffx(TM) Campaign
Essentials enables them to do that. Digital marketers and agencies
can now accurately, quickly and confidently verify that their online
campaigns were delivered to the correct audience with the desired
reach and frequency."

comScore AdEffx(TM) Campaign Essentials was originally introduced
in the US in 2009 and has been beta-tested with a select group of
clients in Europe over the past several months. Today, comScore is
pleased to make these capabilities available for the entire European
market. Some of the key features that will benefit marketers and
agencies are the ability to:

-- Demonstrate the actual audience composition reached for specific media
buys
-- Optimise publishers, placements and creatives based on performance
-- Compare the performance of online and offline media plans by using the
same post-buy measures that are used in TV, such as reach, frequency
and GRPs
-- Create custom segmentation to allow reporting for specific audience
target groups
-- Use the interactive online interface for daily in-flight campaign
optimisation

"Campaign Essentials allows us to demonstrate how our advertising
inventory reaches the defined target audience, and report GRP
measures to facilitate cross-media comparison. Microsoft looks
forward to working with comScore as we continue to deliver
world-class solutions for our advertisers." - Julie Forey, head of
research, data & analytics at Microsoft Advertising

"Campaign Essentials is an indispensable tool that helps to
professionalise the internet and work at the level we do in other
media," says Pilar Merchante, research director at Zenith Media. "Not
only can we pick up the pulse of our campaigns but it also gives
strategic guidelines for future campaigns."

"With Campaign Essentials we gained consistency in our search for
effectiveness in our digital campaigns. Thanks to Campaign Essentials
we've implemented new measurement, planning and buying models, like
the iGRP, providing a revolutionary change in our clients'
advertising budgets." - Nacho Suanzes, partner invention at Mindshare

For more information about comScore AdEffx(TM) Campaign
Essentials, please email learnmore@comscore.com.

About comScore

comScore, Inc. is a global leader in measuring the digital world
and preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com/companyinfo.

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Contact:
Berit Block of comScore, Inc.,
+44-203-111-1758,worldpress@comscore.com