EANS-News: Balda AG with new strategy on the road to success

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Company Information

Bad Oeynhausen (euro adhoc) - Balda AG with new strategy on the road
to success

Balda is free of short-term bank liabilities after repayment.
Construction of new plant in Beijing is making rapid progress.
Malaysia subsidiary receives new orders.

Bad Oeynhausen, 14 December 2009 - Against the background of the new
sales campaign launched by the new management board, the recent
strategic direction of Balda AG, with separately operated but closely
networked business units, is proven to be successful. Balda Medical,
since the third quarter core business again and growing profitably,
strengthens this positioning. According to CEO Michael Sienkiewicz,
Balda AG, listed in the Prime Standard of the Frankfurt Stock
Exchange, has achieved a turnaround with its latest results.

Debt relief of short-term bank liabilities in Germany completed

As part of the already announced sale of 18.75 percent of its stake
in touch screen producer TPK, the Balda Group has now repaid its
short-term bank liabilities in Germany amounting to approximately 70
million Euros. "Thus we have created the basis for new investment and
sustainable growth for the Balda Group," says Rainer Mohr, Chief
Financial Officer (CFO).

New production plant in Beijing

With new customers and contracts and contrary to the global market
trend for mobile phones the MobileCom division is on a growth path.
Production in the first section of the new Beijing plant will start
mid-2010. The new plant, logistically well located near the Beijing
airport, altogether covers an area of 200 thousand square meters. In
the first phase approximately 73 thousand square meters of production
space will be available. "This will be one of the world´s largest and
most modern plants for the processing of high-performance plastics
for smaller product sizes. With the new manufacturing Balda has
positioned itself even stronger for mass production in its MobileCom
core business. Niche products with fewer high-volume production
batches for more exclusive models will be produced by the Balda plant
in Suzhou", comments Michael Sienkiewicz, CEO of Balda AG.

New orders and customers for the Malaysia region

Balda Solutions Malaysia (BSM) has secured a major contract with its
long- standing customer Canon. The contract includes the moulding of
the camera bodies and for the first time the assembly of a large part
of up to four digital camera models. Start of production is December
2009. In addition, the company will be producing an online tablet
device for a leading German internet portal. The cooperation with
SonyEricsson in the manufacturing of Bluetooth headphones with a
radio connection has been strengthened. In addition, BSM will
manufacture mechanical components for a Finnish company that produces
Intel- based phones. With these orders the company will significantly
increase its revenues in 2010.

Company Profile Balda AG

The Balda Group develops and produces complete plastic assemblies,
electronic products and products for the medical industry. The
customers of Balda are leaders in business from the mobile,
entertainment and electronic communications as well as pharmaceutical
and medical technology markets.

The group has an international position with product sites in China,
Malaysia, India and Germany. A subsidiary in the United States serves
North American customers in product design and development. As part
of a shareholding in a leading manufacturer of touch screens in
China, Balda participates in the dynamic touch screen displays
market.

* * *

This corporate news announcement includes "forward-looking
statements" which are based on the current expectations of the
management of Balda. They are subject to risks and uncertainty
because they relate to events and depend on circumstances that will
occur in the future, such as, for example, developments in the mobile
communications industry, changes in technology and the ability to
timely and successfully develop new products and various other
factors. Balda does not undertake any obligation to update publicly
or revise forward-looking statements except to the extent legally
required.

This corporate news announcement is not an offer of securities for
sale or a solicitation of an offer to purchase securities in the
United States or elsewhere. The shares in Balda AG (the "Shares") may
not be offered or sold in the United States or to or for the account
or benefit of U.S. persons (as such term is defined in Regulation S
under the U.S. Securities Act of 1933, as amended (the "Securities
Act") unless registered under the Securities Act or pursuant to an
exemption from such registration. The Shares have not been and will
not be registered under the Securities Act.

end of announcement euro adhoc
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ots Originaltext: Balda AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Clas Röhl

Tel.: +49 (0) 5734 922-2728

croehl@balda.de

Branche: Semiconductors & active components
ISIN: DE0005215107
WKN: 521510
Index: CDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade