Atmel's XMEGA MCU Awarded Product of the Year by Electronic Products Magazine

San Jose, California (ots/PRNewswire) -

- XMEGA Garners Award for Innovative Advancement in the 8/16-bit
MCU Market

Atmel(R) Corporation (Nasdaq: ATML) today announced its industry
leading XMEGA(TM) microcontroller was awarded the 2008 Product of the
Year by Electronic Products' Magazine. Since its introduction in
early 2008, there have been over 400 design wins to validate this
award.

The editors of Electronic Products -- a leading trade publication
for electronic design engineers -- evaluated thousands of products
launched in 2008. The winning products were selected on the basis of
innovative design, significant advancement in technology or
application and substantial achievement in price and performance. The
XMEGA was awarded this prestigious honor due to its unique design
features that provide unmatched high performance at very low power.
This is accomplished through its proprietary event management
circuitry that provides the highest speed-power ratio for today's
8/16-bit microcontrollers.

"We thought the AVR(R) XMEGA processor was very innovative and,
for many applications, brought the performance level of the 8-bit CPU
up to an entirely new level," said Jim Harrison, editor of Electronic
Products. "In some cases, it raises system performance of the
8/16-bit microcontroller up to, or even superior to, 32-bit
processors."

The 2008 Product of the Year Awards were announced in the January
2009 issue of Electronic Products with a cover feature and a brief
description of each product. Additionally, the winning products
appear on Electronic Products' website
(http://www2.electronicproducts.com/productyear.aspx). 2008 marked
the 33rd annual Electronic Products' "Product of the Year" Awards,
which began recognizing the best products in the industry in 1977.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2009 Atmel Corporation. All Rights Reserved. Atmel(R), logo
and combinations thereof, and AVR(R) are registered trademarks,
XMEGA(TM) is a trademark of Atmel Corporation or its subsidiaries.
Other terms and product names may be trademarks of others.

Information:

For further information on XMEGA, visit
http://www.atmel.com/products/AVR/default_xmega.asp

Press Contact:
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: helen.perlegos@atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Helen Perlegos, Public Relations of Atmel Corporation,
+1-408-487-2963, helen.perlegos@atmel.com