ots.Audio: BASF Podcast: Magical colors thanks to nanotechnology

Ludwigshafen (ots) -

- Querverweis: Audiomaterial unter
http://www.presseportal.de/audio und
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In this Podcast of "Chemistry of Innovations" you will learn how
"colors without dyes" can have effects that are almost magical.

Normal color, like we know from everyday life, doesn't change its
color impression when you look at it from different directions. With
the help of nanotechnology researchers at BASF have now managed to
develop colors that change its color impression when you look at it
from different directions. And even more effects are possible: The so
called "mechano optical colors" change their color when you stretch
them.

BASF Corporate Communications started a regular bilingual Podcast
service in April 2007 to report on BASF's innovations and research
and development activities in an easy-to-understand, informative and
entertaining way.

Listen to the audio reportage with Dr. Reinhold Leyrer from BASF
Polymer research.

Podcast Chemistry of Innovations, English editions:
http://www.basf.com/podcast

Direct subscription via RSS-Feed or iTunes (search for "basf"):
http://corporate.basf.com/en/podcast/innovation.xml

More information:
BASF Polymer research
http://corporate.basf.com/en/innovationen/labors/polymerforschung

Growth Cluster Nanotechnology at BASF
http://corporate.basf.com/en/innovationen/wachstumscluster.htm

Pictures about Nanotechnology at BASF available at our photo data
base:
http://www.corporate.basf.com/en/presse/fotos/?docTitle=nano

More podcasts:
Podcast - The Chemical Reporter: http://www.basf.com/podcast
In these entertaining weekly episodes our Chemical Reporter answers
questions on Chemistry in our everyday life. This week's edition: How
does fabric softener make your laundry soft?
RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml

Direct iTunes subscription when iTunes is installed (or search for
"basf"):
itpc://corporate.basf.com/en/podcast/reporter.xml
itpc://corporate.basf.com/en/podcast/innovation.xml

The use of the audio material is royalty-free when naming the
source. We appreciate information on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical
Company. Its portfolio ranges from oil and gas to chemicals,
plastics, performance products, agricultural products and fine
chemicals. As a reliable partner BASF helps its customers in
virtually all industries to be more successful. With its high-value
products and intelligent solutions, BASF plays an important role in
finding answers to global challenges such as climate protection,
energy efficiency, nutrition and mobility. BASF has more than 95,000
employees and posted sales of almost EUR58 billion in 2007. BASF
shares are traded on the stock exchanges in Frankfurt (BAS), London
(BFA) and Zurich (AN). Further information on BASF is available on
the Internet at www.basf.com.

Originaltext: BASF SE
digital press kits: http://www.presseportal.de/pm/16344
press kits via RSS: http://www.presseportal.de/rss/pm_16344.rss2
ISIN: DE0005151005

Pressekontakt:
For the UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133
E-Mail: chris.wilson@basf.com

For the US:
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1 973 245-7865
Fax: +1 973 245-6714
E-Mail: betsy.arnone@basf.com

For Europe:
BASF SE
Rainer Mueller-Mueffelmann
Corporate Innovation Communications
Phone: +49 621 60-41040
Fax: +49 621 60-20548
E-Mail: podcast@basf.com