Volvo Cars' New V90 Campaign Features Footballing Legend Zlatan Ibrahimovic

Göteborg, Sweden (ots/PRNewswire) -

- With Photo

Volvo Cars is teaming up with footballing icon Zlatan Ibrahimovic
again for the European launch campaign of the V90 premium estate in
advance of the European Championships football tournament. The
campaign will go live tonight on national TV stations and on Social
Media platforms.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-
zlatan-ibrahimovic/

The new campaign shows the former Paris Saint-Germain striker, a
long-time Volvo driver and fan, looking back at his rise from humble
beginnings in one of Sweden's toughest neighbourhoods in Malmö to
international sporting stardom.

Zlatan, who is currently preparing for the European Championships
feels a close affinity with the Swedish car brand.

"I'm happy to be working with Volvo Cars again. I've seen the new
cars, I've driven and tested them. And I think they're fantastic.
Just like me, Volvo has gone their own way and dared to think
differently. The previous campaign we did was good, but this time
it's Made by Zlatan," said Zlatan Ibrahimovic.

"The campaign is a celebration of the independent mind, of the
power that lies in the ability to think differently. There are many
similarities between Zlatan's and Volvo's journeys. We haven't gotten
to where we are now by doing the same as everyone else," said Anders
Gustafsson, Senior Vice President, Europe, Middle East and Africa at
Volvo Car Group.

Volvo Cars and Zlatan worked together in a memorable 2014
marketing campaign featuring the enigmatic footballer reciting the
Swedish national anthem and hunting in remote Swedish forests.

Building on Volvo Cars' indisputable heritage in the estate
segment, the new V90 takes the premium estate a clear step forward in
terms of aesthetics, materials and finish, while living up to the
ultimately practical nature of any true estate. The Volvo V90 boasts
a high level of standard equipment, ranging from Large Animal
Detection to the second generation of Pilot Assist, a semi-autonomous
drive feature.

The new V90 campaign, which goes live May 30th at 8:15pm CET on
national TV stations and Social Media platforms, features a new and
unique score by Hans Zimmer, the world-renowned and Academy
Award-winning composer behind the scores of films such as Gladiator,
Pirates of the Caribbean, Inception and Interstellar.

"I've always been a fan of Swedish icons such as Abba and Zlatan,
so doing this project with Volvo Cars and Zlatan made me experience
the best of Sweden. Working together has been truly rewarding," said
Hans Zimmer.

Youtube (https://www.youtube.com/user/VolvoCarsNews/videos)
Facebook
(https://www.facebook.com/Volvo)
Twitter
(https://twitter.com/volvocarsglobal)

Stefan Elfström

Media Relations Manager,

Corporate Communications

Volvo Car Corporation,

Dept. 50250/PVH50,

Göteborg,

Sweden

Telephone +46-31-3251878

Stefan.elfstrom@volvocars.com

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from
http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

(Photo: http://photos.prnewswire.com/prnh/20160527/372985 )

Video:

http://www.multivu.com/players/uk/7848551-volvo-cars-v9
0-campaign-zlatan-ibrahimovic/

ots Originaltext: Volvo Cars
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