Dive Into a Blue World : Launch of LABEL 5 18 YO Extra Rare

Paris (ots/PRNewswire) -

LABEL 5 is adding a new expression in its brand family: LABEL 5 18
yo Extra Rare. Unveiled at TFWA Cannes next October, LABEL 5 Extra
Rare respects the traditional Scotch Whisky codes whilst moving away
the presentation to a contemporary blue style.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/63476-launch-of-label-5-18-YO-extra-rare

LABEL 5 Extra Rare meets the trends of increasing consumer
knowledge of Scotch Whisky around the world and the thirst of
consumers for premium spirits. LABEL 5 Extra Rare is a masterful
blend of the finest malt and grain whiskies, each matured in oak
casks for over 18 years. "This whisky intensifies LABEL 5 trademark
flavour profile, the result is a smooth Scotch Whisky of exceptional
richness," says our Master Blender Graham Coull.

The packaging echoes the iconic LABEL 5 Classic Black and
perfectly reflects the premium quality and the fine traditions of the
best that Scotland can offer. Blue is intended to enhance the
premiumness of the packaging and to convey a warm and inviting
atmosphere.

This prestigious Scotch Whisky is presented in a exclusive and
premium gift box that emphasizes the key attributes of the packaging:
elegance, authenticity and modernity.

Aurelie PRAT, brand manager says "Our objective with this new
super premium reference is to combine expertise, tradition and
modernity and I'm delighted with the result. I have big expectations
for this latest addition which I'm sure will translate into further
success and that will attract new consumers to the brand and give the
opportunity to our loyal consumers to try something new within the
LABEL 5 range."

LABEL 5 18 year old - Extra Rare

Appearance: Old gold Nose: Woody notes of cedar with vanilla and
smoky hints Palate: Well-balanced and delicate woody aromas, smooth
flavours of sponge cake and cooked fruits Finish: Warm long finish

It's best savoured neat but try to add a few drops of water to
open the flavours.

ABOUT LABEL 5

Elaborated in Scotland, LABEL 5 is renowned worldwide for its high
quality and appreciated for its smoothness and its contemporary brand
image. LABEL 5, ranks 9th on the worldwide Scotch Whisky market and
is sold in more than 100 countries.

Video:
http://www.multivu.com/mnr/63476-launch-of-label-5-18-YO-extra-rare

ots Originaltext: Label 5
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For any information, please contact: Sylvia BERNARD,
sylvia.bernard@la-martiniquaise.fr; Sabah BOUAKA,
sabah.bouaka@la-martiniquaise.fr, +33(0)1-43-98-63-34