EANS-News: Identive Group Inc. / IDENTIVE TO LAUNCH SMARTCORE™ AT ICMA EXPO IN MIAMI

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Marketing

SANTA ANA, Calif. and ISMANING, Germany, April 12, 2012 (euro adhoc)
- Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of
products and services for the identification, security and RFID
industries, today announces the US launch of SmartCore™, an
innovative RFID (radio frequency identification) card core
manufacturing technology that enables unmatched surface quality and
printability of contactless ID and access cards. An RFID card core
consists of an integrated circuit (IC) connected to an antenna
covered by protective layers, and functions as the heart of a
contactless card. Since its introduction late last year in Europe,
SmartCore has set a new standard for contactless card manufacturing
worldwide.

The pioneering, patent-pending technique used to manufacture
SmartCore card cores eliminates the need for chip enclosures known as
modules and enables production of an even surface without bumps or
irregular patterns. Cards produced with SmartCore have a uniform
thickness and appearance, which allows printing and customization not
previously available in the market. Additionally, in the SmartCore
process the IC and the connection points to the antenna are
completely encased, which offers greater protection and thus improved
durability and enhanced performance for contactless cards.

SmartCore´s numerous applications include identification badges,
building and facility access cards, bank cards, loyalty cards and
transit passes, among others. The high degree of durability of cards
produced with SmartCore result in a long lifetime with stable
performance, making them well suited for high-use applications such
as payment and transportation. SmartCore card cores are a painless
replacement for pre-laminated cores as no change is required to
existing card production processes, and are available with a range of
leading contactless smart card ICs.

"The thin profile of SmartCore makes it virtually impossible to
locate once embedded within a card," says Roger Hornstra, Vice
President Americas for Identive´s Transponder Division. "In addition
to the unparalleled personalization options this offers, SmartCore´s
unique design translates to exceptional durability, greater
flexibility and a lower overall cost of implementation for
contactless cards. SmartCore truly is a groundbreaking development
for card manufacturing."

Hornstra will discuss SmartCore as part of a panel on "RFID Foil and
Non-Foil Card Manufacturing" at the upcoming International Card
Manufacturers Association - ICMA 2012 Card Manufacturing &
Personalization Expo, April 15 - 18 in Miami, Florida. Also at the
show will be Werner Vogt, the inventor of SmartCore and head of
Transponder development for Identive. SmartCore will also be
demonstrated at the Euro ID Trade Fair April 24 - 26 in Berlin and
the Cards World Asia show April 25 - 27 in Singapore.

Please contact smartcore@identive-transponders.com to obtain a
SmartCore evaluation package.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world´s signature company in Secure ID. The
company´s products, software, systems and services address the
markets for identity management, physical and logical access control,
NFC and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

Note: SmartCore is a trademark of Identive Group, Inc.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English