EANS-News: TV-Loonland takes on distribution rights for award-winning preschool animated series, WORDWORLD

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Licensing Agreements

Unterföhring (euro adhoc) - MIPCOM 2009 will be the launch platform
for Loonland´s new fledgling, the critically-acclaimed preschool show
WORDWORLD. Formats include a 74 x 11´ series, 8 music clips and 52
Build-a-Word Songs. Television, Home Entertainment and New Media
rights have been secured for Western and Eastern Europe including
Russia, Africa and South Africa and Israel.

WORDWORLD is an Emmy Award-winning multimedia property that helps
children learn English. Created by visual artist, Don Moody,
WORDWORLD delivers unique characters and storytelling! Each episode
is a fun narrative built around a wacky troupe of WordFriends who are
made up of the letters that spell their names. The WordFriends - Dog,
Duck, Ant, Bear, Frog, Sheep and Pig - help each other solve everyday
challenges with the power of words. Preschoolers are invited to join
the WordFriends on comical adventures, where problems are resolved by
"WordBuilding."

In the English language, letters and their sounds are the building
blocks for words and reading. In WORDWORLD, children are taught to
put letters together to build words that come alive. WORDWORLD
encourages "WordBuilding"; when children put letters in the correct
order, they morph from a word into a WordFriend or WordThing --
reinforcing English letters, sounds and words! Everything in
WORDWORLD is made up of the letters that spell their name in English.

Olivier Dumont, Managing Director at TV-Loonland: "We are very proud
to have secured the distribution rights for this outstanding
property. This is both an innovative and highly qualitative show that
brilliantly combines learning, humour and kid-relevant themes so that
each one is more than just a lesson: it´s entertainment that children
REALLY want to watch. It fits perfectly into our line-up of
programming and we are absolutely confident that WORDWORLD will
fascinate broadcasters and their younger viewers alike and will help
get children excited about speaking English and even relating to
English words as their friends."

Don Moody, creator of WORDWORLD says: "We are delighted to expand
WORDWORLD´s viewership across the globe with TV-Loonland as a key
partner. We are particularly excited to be working with Loonland
because of their deep experience and consistent success with high
quality children´s content. This collaboration should result in broad
scale adoption of WORDWORLD as the definitive entertaining, English
language learning tool. WORDWORLD encourages children to embrace
language and recognize the power of words."

The Story so far… Since it´s illustrious television debut on PBS Kids
in September 2007, WORDWORLD has expanded globally and is now airing
in 22 countries, reaching more than 9 million viewers worldwide. The
show has been adapted into three languages (English, French and
Cantonese). An extensive consumer product license program has been
established, enjoying strong retail support across US mass retailers
such as Target and Toys R Us. And in addition, the highly trafficked
interactive website boasts over 1 million hits and is further proof
of a budding WORDWORLD worldwide success story.

PR 016-090825

About TV-Loonland

TV-Loonland is a brand management company primarily in the children's
and youth market focusing on high-quality content which it develops
and produces in house as well as coproduces with third party
producers and partners. With offices in key locations throughout
Europe (Paris, Munich and London) TV-Loonland is ideally positioned
to identify, produce and market top quality brands across all media
including TV, Home Entertainment, Licensing & Merchandising as well
as digital media.

TV-Loonland's most recent successes include brands such as LITTLE
PRINCESS, THE OWL and PAT&STAN.

end of announcement euro adhoc
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ots Originaltext: TV-Loonland AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Mark Kilisek

Tel.: +49(0) 8920508 200

E-Mail: mkilisek@loonland.com

Branche: Media
ISIN: DE0005348403
WKN: 534840
Index: Prime All Share
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