Samsung Unveils its Latest Series of Hospitality TVs

Austria, Vienna (ots/PRNewswire) -

- New Line-up Designed With Efficiency and Market Expectations in
Mind

AUSTRIA, Vienna, March 24 /PRNewswire/ --

Samsung Electronics Co. Ltd, a market leader in flat panel
televisions, has today announced the launch of its latest range of
Hospitality TVs. Designed to modernise hotel rooms, the new TVs
contain the latest technologies ready for high-definition digital
broadcasts, enabling greater energy efficiency and easy installation.

Samsung's 450, 457 and 550 Series LCD TVs present the best
crystal clear picture quality with a stylish design suitable for any
hotel - from budget to luxury. Hotel guests will familiarise
Samsung's sleek glossy finish with the feeling of watching TV at
home.

As the hotel industry prepares for the biggest transition since
black and white televisions, Samsung's next generation of Hospitality
TVs have been built with a digital tuner capable of receiving
high-definition broadcasts. The new range has also been designed with
more environmentally friendly materials and consideration for hotels
to save energy. The reduced level back-light can save up to 60% of
standard power consumption.

The plug and play feature makes first time installation simple.
The Samsung Hospitality TVs are complete with USB cloning, enabling
each TV to be set-up with hotel specific settings, channels and
designs at the click of a button. This new functionality saves
considerable time and financial costs for hotels as well as ensuring
all the TVs are loaded with a standard set-up.

"The hotel sector makes very conscious decisions when choosing
in-room technology. As well as considering energy efficiency and
design they are also upgrading from the old analogue models to modern
flat screen LCD TVs. Samsung's Hospitality TVs bring the ideal
balance of an elegant design that would impress any guest, robust
features and functionality that are specific for hotels and improved
energy efficiency" commented Pammi Mudhar, European B2B Sales and
Marketing Director, Samsung Electronics Europe. "Samsung has seen a
huge growth in TVs for the hospitality sector, having cornered 20% of
the market in less than two years and we're keen to grow this even
further in 2009."

"Hoteliers are looking to differentiate themselves against
competitors and offer guests an unforgettable experience," said
Alistair Forbes, CEO at Acentic. "We've worked closely with Samsung
to test the new range of Hospitality TVs - which offer hoteliers a
premium state-of-the-art solution without the cost associated with a
superior product."

The Series 4 and 5 TVs

The Hospitality TVs are available in various sizes, ranging from
19 inch to 46 inch screen sizes. The TVs offer bathroom speaker
output, secure remote, side HDMI port, USB cloning and Jack Pack
compatibility for easy connectivity to remote devices.

Designed with an elegant black finish, the 450 and 457 Series are
HD ready. The 457 Series also has a built-in PMOLED clock display.
The 550 Series is a full HD interactive LCD TV with a premium
charcoal grey finish.

Notes to Editors:

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in
semiconductor, telecommunication, digital media and digital
convergence technologies with 2007 consolidated sales of US$105
billion. Employing approximately 150,000 people in 134 offices in 62
countries, the company consists of two main business units: Digital
Media & Communications and Device Solutions. Recognized as one of the
fastest growing global brands, Samsung Electronics is a leading
producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit http://www.samsung.com.

ots Originaltext: Samsung Electronics (UK) & Europe Ltd
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further information please contact Lucy Davies, First & 42nd, T:
+44(0)203-047-2304, E: lucy.davies@first42.com.