Samsung Unveils European Marketing Strategy, New Products and Directions

Vienna, Austria (ots/PRNewswire) -

- Samsung Electronics Defines Company's European Strategy at
First-Ever Samsung European Forum

VIENNA, Austria, March 24 /PRNewswire/ --

A new era for Samsung Electronics Co. Ltd., begins in Europe
today, with the launch of exciting new products and the announcement
of new strategy for the European market. At the first ever Samsung
European Forum, Samsung LED TV, the new species of Flat-Panel TVs,
makes its official debut in the European market. Samsung is also
emphasizing its strategic focus in overcoming the current economic
downturn by strengthening relationships with consumers and retailers
while exploring B2B opportunities in the enterprise space.

Samsung's evolving strategies and product portfolios will be
introduced by new European President & CEO SangHeung Shin, whose
vision for the electronics market keynotes an opening press
conference today at Samsung's first-ever European Forum, taking place
March 24-26 at the Austria Center, Vienna with hundreds of media,
dealers and other client partners.

"We aim to grow our European business both by strengthening
relationships with key customers and channels and by actively
exploring new B2B opportunities," Mr Shin said. "The printer and
notebook PC markets, in particular, offer high growth potential."

New Environment for TVs, Notebooks and a Move to the Enterprise

An array of new products will be on display at the European
Forum, representing Samsung's strategy of blending innovation with
advancement in new markets:

- New Portfolio of LED TVs. Samsung's new 8000, 7000 and 6000
Series of flat screen TVs use LEDs as their primary light source,
rather than traditional Cold Cathode Fluorescent Lamps (CCFL).
Featuring Samsung's signature ultra-slim design (mere 29mm), which
includes a first-ever ultra-slim wall mount solution, the LED TVs
possess ultrahigh contrast ratios and slim depths that allow for more
artful designs. The TVs also are mercury-free and meet stringent
European Eco-label 'flower' guidelines, reducing energy consumption
by 40%+ versus traditional LCD TVs of similar size. All of the LED
TVs feature Samsung's Crystal TV dual-injection molding that coats a
translucent, colored surface to achieve an attractive crystalline
appearance.

- Premium Blu-Ray Players and Cinema Systems. Samsung has carried
the themes of wireless connectivity and multimedia entertainment to
its home theatre lineup for 2009, led by two high-end Blu-Ray
players, the BD-3600 and BD-4600, the latter of which is both the
world's slimmest and the world's first wall-mountable player. The
lineup also includes three Blu-ray Home Cinema Systems: the HT-BD8200
Sound Bar System, the HT-BD7200 2.1-channel Home Cinema System, and
the HT-BD1250 5.1-channel Blu-ray Home Cinema System. The goal for
all three units is to offer powerful audio performance together with
the latest in connectivity options in compact units designed with
clean and sophisticated styling. To enhance audio fidelity, these
three products feature an improved amplifier engine designed to
minimise unwanted noise and distortion.

- New generation of digital still cameras and camcorders. From NX
Series, the company's revolutionary new family of hybrid digital
cameras, to 12-mega pixel premium digital camera lineups, and full HD
digital camcorders are presented at Samsung European Forum. A new
concept digital camera, the NX Series offers the performance and
image quality of a DSLR and the portability and convenience of a
compact point-and-shoot.

- Notebook PCs. Samsung has expanded its line of offerings in the
growing European market for Notebook PCs, unveiling a full lineup for
the European market during the first half of 2009 that includes the
N310 and N120 mini- Notebooks as well as the R522 and Q320 widescreen
Notebook PCs.

- Printers for Enterprise Markets. A leader in the consumer and
small office/home office printer business, Samsung will take the
initial steps in 2009 toward developing leadership in the
mid-to-large enterprise market, anchoring its strategy on a
progressive new Managed Printing Service (MPS) programme. MPS is part
of a new printer infrastructure that will allow Samsung to
significantly expand its service partnerships and create embedded
solutions packages necessary to compete at the enterprise level.

- A set of high performance monitors and display solutions.
Samsung introduces newest eco-friendly monitors including P2070,
P2270, P2370 and 2233RZ, a 22" monitor with 120Hz technology.
Creating a new market by identifying user needs, the company launches
new SyncMaster LD190N/ LD220 monitors which are second monitors for
laptop computers. To target the projector market, Samsung releases
the first 3D LCD data projector, called L Series, consisting of
SP-L200, L250, L300, and L330. Moreover, the company also introduces
the Samsung ID 2 solution and 460 DRN monitor for outdoor use to
satisfy its B2B customers.

"Our 2009 product lines represent a new generation of converged
products that blend technology with the active lifestyles of European
consumers," Mr. Shin said. "Our new LED TV range, which we are
launching here in Europe today, provides a new species of TV -
thinner, stunning picture quality and 40% more energy efficient than
the previous LCD generation of TVs."

ots Originaltext: Samsung Electronics (UK) & Europe Ltd
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Contact: Yeonhee Park, Samsung Electronics, +82-31-277-1099,
yeony.park@samsung.com.