Adjust Expands Presence in Latin America, Opening Office in Mexico City

Mexico City, San Francisco and Berlin (ots/PRNewswire) - Company bolsters
leadership team, becomes first Mobile Measurement Partner (MMP) in the Mexican
market

Adjust (https://www.adjust.com/), the industry leader in mobile measurement,
fraud prevention and cybersecurity, today announced it is expanding operations
in Latin America (LATAM), with the opening of an office in Mexico City. The
global marketing tech company is the first MMP in the market.

The new location comes at a time when Latin America's mobile advertising
industry is experiencing remarkable growth. The Mobile Ecosystem Forum (https://
mobileecosystemforum.com/2016/02/17/country-focus-your-guide-to-mexicos-mobile-m
arket-in-15-stats/) states that the Mexican mobile market is the second-largest
in LATAM after Brazil, and Adjust data
(https://www.adjust.com/resources/ebooks/mobile-app-growth-map/) shows that
LATAM as a whole is the second fastest-growing mobile market in the world after
Asia Pacific.

"Mobile penetration in Mexico is poised to grow exponentially over the next few
years, presenting attractive opportunities to invest in the market and help app
marketers there unify and safeguard their advertising efforts," said Christian
Henschel, co-founder and CEO of Adjust. "With its burgeoning tech scene, Mexico
City was a natural fit for us to build on our success in São Paulo and use the
funding (https://www.adjust.com/blog/adjust-secures-one-of-europes-largest-fundi
ng-rounds/) we received this year to foster global expansion."

Adjust has had a presence in São Paulo since 2016, where Ricardo Feldman, Sales
Director LATAM, is responsible for growing Adjust's client base and revenue in
South America. Today, the company tracks thousands of apps in LATAM overall --
with more than three-quarters of them being used in Mexico. Adjust's clients in
LATAM include e-commerce website Dafiti and fintech industry leader Itaú.

Abril Bautista has joined the LATAM sales leadership team and will be focused on
spearheading growth in the Mexican, Colombian, Chilean and Central American
markets as Sales Director LATAM. Since joining the company in 2016, Bautista has
had a pivotal role in expanding Adjust's market leadership in the European and
LATAM markets. Prior to joining Adjust, Bautista worked at German multinational
software corporation SAP, where she focused on growing the business in South
America.

"As a Mexican mobile marketing industry leader, I am excited to help Adjust grow
along with and train the market in Mexico," Bautista said. "We have incredibly
talented sales, account management, and client success teams who are eager to
help our clients succeed by offering personalized support and ongoing education
in their native language."

In total, Adjust has 16 international offices with more than 400 employees. The
company plans to grow its global headcount significantly in 2020, including
roles in Mexico City.

About Adjust

Adjust (http://www.adjust.com/) is the industry leader in mobile measurement,
fraud prevention and cybersecurity. Born at the heart of the mobile economy and
grown out of a passion for technology, the globally operating SaaS company now
has 16 offices around the world.

By making marketing simpler, smarter and more secure, Adjust empowers
data-driven marketers to build the most successful apps in the world. Adjust is
a marketing partner with all major platforms. In total, more than 30,000 apps
from global leading brands including Procter & Gamble, Rocket Internet and
Tencent Games have implemented Adjust's solutions to secure their budgets and
improve performance.

Logo - https://mma.prnewswire.com/media/819657/Adjust_Logo.jpg

Contact info:
Joshua Grandy
PR & Communications Manager, U.S.
Email: pr@adjust.com
Phone: +1-484-683-5929

Additional content: https://www.presseportal.de/pm/117565/4474253
OTS: Adjust

Original-Content von: Adjust, übermittelt durch news aktuell