Wirecard enables e-commerce channel for IKEA Thailand's first online store

Aschheim(Munich) (ots) -

- Wirecard to provide digital payment services for Swedish furniture
brand in Thailand, after implementing its platform services in
Singapore and Malaysia
- Across Thailand, businesses earned an estimated 3.3 billion euros
in revenue through e-commerce in 2018
- Customers benefit from a consistent and integrated payment
experience across all IKEA stores in Thailand

Wirecard, the global innovation leader in digital financial
technology, enables payments for Thailand's first IKEA online store.
With this partnership, Wirecard ensures smooth digital payment
transactions for IKEA Thailand and enables customers to conveniently
order and pay for their purchases, and have them either delivered or
collect them at IKEA stores. As a result, customers across Thailand
will benefit from a consistent and integrated payment experience.

E-commerce is becoming more popular in Thailand. Currently, there
are 39.8 million e-commerce users in Thailand, with that number
expected to increase to 45.3 million by 2022. A sharp increase in the
overall number of internet users, along with the spread of e-commerce
platforms and improved delivery logistics, have led to an e-commerce
boom in the Southeast Asian country. In 2018, total e-commerce
revenue in Thailand amounted to 3.3 billion euros, with the top three
purchase categories being electronics and media, fashion, and
furniture and appliances.

"With the opening of our online store in Thailand, we are bringing
affordable, beautiful home furnishing solutions to people in all
corners of the country," said Koen Besteman, Head of E-Commerce at
IKEA Southeast Asia. "Now, people who live hundreds of kilometres
from our big, blue-box stores in Bangkok can find inspiration on our
website, shop for any of the 8,000+ products in our range, order, pay
and arrange for delivery."

"We are happy to have an experienced partner like Wirecard by our
side, ensuring that all of our online customers enjoy a smooth and
user-friendly shopping experience," added Koen Besteman.

The announcement is a result of a partnership between Wirecard and
Ikano, owner and operator of IKEA stores in Southeast Asia. With
Wirecard's business expansion into the Thai market, merchants can
successfully launch their e-commerce business that connects to the
Wirecard platform, while providing a seamless and fuss-free payment
experience for consumers. In addition to Thailand, Wirecard already
provides digital payments services for IKEA online stores in
Singapore and Malaysia.

"As innovation and technology change customers' expectations and
shape the way people shop, it is crucial for businesses to transform
to meet the needs of the new generation of tech-savvy shoppers," said
Jeffry Ho, Regional Managing Director at Wirecard. "IKEA Thailand has
reacted to this demand, and we are proud to be their digital payment
partner of choice. Through this cooperation, we are bringing our
Unified Commerce shopping experience to even more customers
worldwide."

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

About IKEA Southeast Asia

We create a better everyday life for the many people through our
IKEA stores and Ikano shopping centres in Southeast Asia. We own and
operate IKEA in Singapore, Malaysia, Thailand and are readying to
enter the Philippines and Vietnam - offering well-designed,
functional home furnishing products from Sweden at prices so low that
as many people as possible can afford them. Our Ikano Centres are
anchored by IKEA and create meeting destinations where people can
shop, eat and play. We have multiple projects in the pipeline and an
ambition to double our business in coming years. We are part of the
Ikano Group of companies and the only IKEA franchisee in the world
today that is owned by the Kamprad family that founded IKEA.

Contact:
Wirecard media contact:
Wirecard AG
Jana Tilz Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

IKEA Southeast Asia media contact:
IKEA Southeast
Asia Corinna Schuler
Tel.: + 65 9112 4812
Email: corinna.schuler@ikano.asia

Original-Content von: Wirecard AG, übermittelt durch news aktuell