Wishlist: What PR professionals want from journalists (FOTO)

Hamburg (ots) -

Fairness in collaboration, greater care in investigative reporting
and reliability with respect to agreements are German PR
professionals' three most important wishes from journalists. dpa
subsidiary news aktuell and Faktenkontor have surveyed professionals
and managers on what they would like from journalists. Almost 990
communications professionals participated in the PR-Trendmonitor.

It found that fair play between communicators and journalists was
at the top of the wishlist: Almost half of those surveyed said that
fair collaboration was the most important (49 per cent). The desire
for greater journalistic care in investigative reporting was second
(48 per cent). Almost as important for the PR professionals was that
they are able to rely on agreements made with media representatives
(47 per cent).

By contrast, good news was last on the rankings. Just a quarter of
those surveyed would like to see more positive news items in the
media (25 per cent). And only a few communicators experienced a lack
of time for background interviews. Only a quarter expressed the
desire for more time for confidential exchanges with journalists (24
per cent). When it comes to answering questions, the situation is
similar: Only a fifth wanted more time to answer questions from media
representatives (21 per cent).

What PR professionals want from journalists:

1. Fairness in collaboration 49%

2. Greater care in investigative reporting 48%

3. Reliability on agreements 47%

4. Mutual respect in interaction 46%

5. Understanding for the role as lobbyists for business 41%

6. Less mistrust in collaboration 29%

7. Greater professional expertise in journalists 28%

8. More space for positive news 25%

9. More time for confidential exchanges 24%

10. More time for answering questions 21%

Source: PR-Trendmonitor 2018
Database: 987 professionals and managers from press offices and PR
agencies Method: Online survey, period: February 2018

Survey initiators:
www.newsaktuell.de
www.faktenkontor.de

About news aktuell

As a wholly owned subsidiary of dpa, news aktuell provides
business and organizations with effective access to media and
consumers. Via the smart tools ots and zimpel, PR content accesses
all media formats, including classical print, high click-rate online
portals and social networks. In addition, news aktuell publishes all
its customers' PR content on www.presseportal.de, a PR portal with
the one of the greatest reaches in Germany. This means that all the
relevant multipliers are reached globally, from editors, via digital
influencers right up to specialist bloggers and interested consumers.
news aktuell has been on the market since 1989. It has a staff
complement of more than 135 employees. Company headquarters are in
Hamburg. There are branch offices in Berlin, Dusseldorf, Frankfurt
and Munich.

Press contact:
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
vonjhering@newsaktuell.de https://twitter.com/JvJhering

Original-Content von: news aktuell GmbH, übermittelt durch news aktuell