Bloggers welcome - The biggest surprise was Hannover!* (FOTO)

Hannover (ots) -

This year, around 70 travel bloggers visited Hannover and
afterwards posted their personal highlights and discoveries in their
blogs and social media accounts.

The results add up to roughly 80 blogs, 5 videos and numerous
photos on Instagram at #visithannover. Many of the travel bloggers
were visiting Hannover for the first time and explored the city under
their own steam. Their blogs provide up-to-date and personal
information and include many well kept secrets about the city, as
well as videos and photos. Readers benefit from stimulating, new
information and viewpoints, such as:

"Hannover is Berlin's little - and more relaxed - sister"
(published in spoor 4/2017, the magazine of the Dutch railways)

* "The biggest surprise was Hannover!" (Finnish blogger Laura von
www.urbaaniviidakkoseikkailijatar.fi)

"The fireworks display in the Royal Gardens of Herrenhausen was
magical, just like the venue where it took place." (Belgian blog:
www.justyentl.com)

Most of the bloggers came from the Netherlands, Belgium, Austria
and Germany, although Hannover Marketing und Tourismus GmbH (HMTG)
also welcomed some bloggers from Finland, Poland, Sweden, Brazil and
China. Around 40 bloggers had come to the capital city of Lower
Saxony to attend the travel blogger conference on 5 August 2017,
where the agenda included guided tours of the Linden and Nordstadt
districts and a visit to Maschsee Lake Festival. If you add up all
the blogs that were written about Hannover this year, the coverage is
impressive: approx. 1.7 million unique visitors per month, almost 4
million page impressions per month and a total of around 850,000
regular social media followers.

Hans Christian Nolte, Managing Director of HMTG, is delighted at
the large number of blog posts: "Bloggers communicate their own
personal impression of Hannover. They are authentic and credible and
occasionally they actually feature places that are not even on the
radar of our classic tourist marketing."

Nowadays, travel blogs increasingly influence people who are
planning a city break or holiday. These accounts of personal
experiences and inside information play a key role in particular when
it comes to choosing a destination. HMTG already has the figures from
Lower Saxony's Department of Statistics for overnight stays up to the
month of September: so far, the figures for the state capital are up
by 2.4 per cent year-on-year, while the figures for Hannover Region
have actually increased by 3.6 per cent.

You can find a list of all blog posts about Hannover at:
www.hannover.de/bloggerswelcome The website also features videos,
information about travel blogger meetings and various highlights from
the blog posts.

Press Contact:
Maike Scheunemann
Hannover Marketing und Tourismus GmbH
Vahrenwalderstrasse 7,
30165 Hannover
Tel.: +49 (0)511 - 123490-26,
E-mail:presse@hannover-marketing.de

Original-Content von: Hannover Marketing und Tourismus GmbH, übermittelt durch news aktuell