Viktor&Rolf Partners With Desso at Their Autumn/Winter 2014 Collection by Transforming Carpets to Haute Couture

Waalwijk, The Netherlands (ots/PRNewswire) -

Desso, the global carpets, carpet tiles and sports pitches company
contributed to Viktor&Rolf's Autumn/Winter 2014 Haute Couture
collection - which was presented at the Paris Fashion Week on July
9th- by delivering red carpet material and supporting the finishing.

The designs allude to the spontaneous gesture of primitive
clothing construction - asymmetric, wrapped, knotted - while blending
into classic couture references. Animal skin motifs - leopard, zebra,
and giraffe - are executed in shaved and laboriously hand-appliqued
carpet, which takes up to 300 hours per look to complete. The
collection forms a surreal reference to fur as camouflage; as an
ancient indigenous clothing material, as well as to animal print as
the archetypal epitome of glamour.

(Photo: http://photos.prnewswire.com/prnh/20140711/696915 )

"For Desso the exciting collaboration with Viktor&Rolf suits
perfectly with our design vision. We want to stimulate co-creation
with leading designers anduse the power of creativity to find
inspiring new ways to use carpet", says Alexander Collot d'Escury,
CEO Desso.

Viktor Horsting and Rolf Snoeren described the cooperation with
Desso as: "This is something that has never been done before, we are
excited to have found a fantastic partner in Desso to make our red
carpet dressing vision come true."

The event was hosted at La Gaite Lyrique, 3 bis Rue Papin 75003,
Paris on Wednesday July 9th at 8:00PM. Below you find the link to the
show imagery, for editorial use only:

http://download.peterstigter.com/VR_HC_F14.zip

Photo credit: Peter Stigter.

WWW.VIKTOR-ROLF.COM [http://www.viktor-rolf.com ]

WWW.FACEBOOK.COM/VIKTORANDROLF
[http://www.facebook.com/VIKTORANDROLF ]

WWW.TWITTER.COM/VIKTOR_AND_ROLF
[http://www.twitter.com/VIKTOR_AND_ROLF ]

WWW.INSTAGRAM.COM/VIKTOR_AND_ROLF
[http://www.instagram.com/VIKTOR_AND_ROLF ]

Website: http://www.desso.com

Photo:
http://photos.prnewswire.com/prnh/20140711/696915

ots Originaltext: Desso Sports Systems
Im Internet recherchierbar: http://www.presseportal.de

Contact:
**NOTE FOR THE EDITORS ** Not intended for publication.
For more information, interview requests and photos in high
resolution,
which can be used free of copyright and are suitable for publication,
please contact:
DESSO BV Anette Timmer, Tel: +31-416-684-100
Email: atimmer@desso.com