Label 5 Kicks Off an Instagram Video Contest: 5" City

Paris (ots/PRNewswire) -

Leading Scotch Whisky Brand LABEL 5, is launching in mid-June an
amazing competition through its Facebook pages, the 5" City contest,
which invites its worldwide fans to take a 5-second Instagram video
of their favourite city, to get a chance to win a round-the-world
trip for 2!

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/71400536-label-5-instagram-video-contes
t-5-city

After the Catchthe5 contest and the WorldmiXperience web series,
LABEL 5 continues to successfully use digital marketing tools to
reinforce the brand original content and to celebrate the World Mix
Spirit! The contest gives the opportunity to engage the fans by
inviting them to share through Instagram their vision of their city
in a 5-second video.

The campaign, built on the legendary number of the brand,
encourages the participants to showcase their creativity in homemade
short videos : they only have 5-second to capture the beauty and
magic of their favorite city . The 2-month competition is running
from June, and will run in many countries across the world. The
participant who submit the video that receives the highest number of
votes will have a chance to win a round-the-world trip for 2.

To participate, it's very easy!

- 1st: You need to become a fan of the LABEL 5 Facebook Page and
register for the contest. - 2nd : Then, you take a 5-second video
that best represents your city and you upload it to Instagram with
the hashtag #5SCITY and the hashtag of the city e.g. #5SCITY #NYC -
3rd: Finally, invite your friends to vote for your video.

Grab your mobile phone and get ready for the contest! May the odd
be ever in your favor...

Remember to enjoy LABEL 5 responsibly. For further information and
official rules of the contest, visit LABEL 5 Facebook pages :
International : http://www.facebook.com/label5 USA :
http://www.facebook.com/Label5Usa Belgium :
http://www.facebook.com/Label5Belgium Greece :
http://www.facebook.com/label5greece Lebanon :
http://www.facebook.com/pages/Label5lebanon

ABOUT LABEL 5

Leading Scotch Whisky brand, LABEL 5 is carefully distilled,
matured and bottled in our distilleries in Scotland. Established in
more than 100 countries, LABEL 5 is renowned for its high quality and
appreciated for its smoothness. With 2.5M 9-L cases sold in 2013,
LABEL 5 is a key player in the Scotch Whisky category.

LABEL 5 First Blending Company - Starlaw Road, Bathgate, Scotland

For more information: Group LA MARTINIQUAISE,
http://www.la-martiniquaise.com

Video:
http://www.multivu.com/mnr/71400536-label-5-instagram-video-contest-5-city

ots Originaltext: Label 5
Im Internet recherchierbar: http://www.presseportal.de

Contact:
LA MARTINIQUAISE - Aurelie PRAT - Email:
aurelie.prat@la-martiniquaise.fr