Travel & Tourism Industry Welcomes SATTE 2014 in Mumbai

Mumbai, India (ots/PRNewswire) -

UBM India today flagged off the SATTE MumbaiWest, the Mumbai
edition of SATTE 2014; India's foremost travel and tourism sector
event, at the Nehru Centre in Mumbai, The event was inaugurated by
Chhagan Bhujbal, Minister for Tourism, Govt. of Maharashtra.

(Photo: http://photos.prnewswire.com/prnh/20140203/667576 )

SATTE MumbaiWest, which includes two days of B2B meetings amongst
the travel and tourism community from Western India, has
significantly grown in the last three years of its existence. In its
fourth edition, SATTE MumbaiWest has to its credit, exhibitors from
across the industry. State Tourism Boards that are keen on expanding
business with the western region have joined hands to be a part of
the trade show. Tourism entities such as Goa Tourism Development
Corporation; Chhattisgarh Tourism Board; West Bengal Tourism;
Karnataka Tourism; Tamil Nadu Tourism; Maharashtra Tourism
Development Corporation; Kerala Tourism and Madhya Pradesh State
Tourism Development Corporation are some of the confirmed
participants.

Additionally, the State Tourism Boards of West Bengal and
Maharashtra will leverage the platform provided by SATTE MumbaiWest
to update the fraternity on their respective states and their
offerings through destination briefings.

With India emerging as one of the fastest growing travel market,
the NTOs are keen to tap the potential of this segment. With metros
being the largest feeder markets and Mumbai being one of the
country's largest source markets in the western region, the NTOs have
participated in SATTE MumbaiWest 2014 to further optimise the
potential. Korea Tourism Organization; Ministry Of Tourism, Sultanate
of Oman; Zagreb Tourist Board; Cambodia Ministry of Tourism;
Government of Dubai, Department of Tourism & Commerce Marketing;
Turkish Culture & Tourism Office and Tourism Malaysia are among the
names that will be showcasing their destinations at the event.

In addition to the NTOs, are international DMCs and tour operators
such as Andaman Escapades; Al - Tayyar Travel Group - Egypt; Chariot
Holidays; Heritage Tours (Israel); Lavasa Tourism and Freedom
Holidays Incoming, all who are optimistic with regard to the
potential of the Indian market and intend to increase visibility
through SATTE MumbaiWest 2014.

SATTE 2014 Mumbai edition has extensive representation from the
hospitality industry too. Leading hospitality participants include
the Anantara Resorts & Spa; Atlantis The Palm Dubai; Singhotel
Andaman; Hycith by Sparsa; Vasundhara Sarovar Premiere; The
Ambassador Hotel and Frasers Hospitality amongst others. In addition
to the major tourism sectors, technology support companies and travel
service companies are also set to showcase their products at the
event. Falcon business resources; Iween Software Solutions,
Interglobe aviation and PR Newswire are some of the entities that
will be present at SATTE MumbaiWest.

The 21st edition of SATTE 2014 which was flagged off in Delhi last
week has set a positive tone for the sector in 2014. The 2014 Delhi
edition witnessed interested buyers, not only from the metros, but
also tier II and tier III cities and laid emphasis on responsible and
sustainable tourism, MICE, cruise and corporate travel.

The Delhi edition of SATTE 2014 was inaugurated by Shri Parvez
Dewan, Secretary, Ministry of Tourism, Govt. of India amongst the
esteemed guests from the industry. SATTE 2014 served as an important
platform for senior decision makers. Dignitaries from the travel and
tourism sector included Ms. Alla Peressolava, Head, SILK ROAD
Programme/ FAIRS Programme, UNWTO, Ms Sandie Dawe, CEO, VisitBritain,
Mr Zulkifly Md. Said, Director General, Islamic Tourism Centre,
Malaysia, Mr Nakul Anand, Chairman, Federation of Associations in
Indian Tourism & Hospitality (FAITH) and Executive Director, ITC Ltd,
Mr. Subhash Goyal, President, Indian Association of Tour Operators,
Mr Iqbal Mulla, President, Travel Agents Association of India, Mr
Zakkir Ahmed, President, Travel Agents Federation of India, Mr
Guldeep Singh Sahni, President, Outbound Tour Operators Association
of India, and Mr S M Shervani, President, Federation of Hotel and
Restaurant Associations of India.

Important international delegates included HE Nancy J. Powell,
U.S. Ambassador to India, among other ambassadors and High
Commissioners of various countries who graced the event with their
presence.

Major announcements made at SATTE 2014 in Delhi included:

- VisitBritain announced Memorandum of Understanding (MoU) between UK and
Indian Trade Associations
- The Incredible India website now offers a comprehensive resource for tourist
information and commission-free booking of hotels, trains and flights within India
- Visa-free medical tourism from Maldives to India for 60 days
- Launch of Maharashtra Tourism Diamond Alliance in consultation with the best
tourism sector players for joint promotion and knowledge exchange, with MoUs signed
with Canada and Japan

New additions to the 2014 SATTE included Zambia, Singapore,
Taiwan, Bangladesh, Armenia, and Gold Coast (Australia), while USA,
Kenya, Nepal, Bhutan, Turkey and Seychelles increased their presence
at SATTE 2014.

SATTE's enhanced buyer programme offered an incentivised
Pre-Scheduled Appointments (PSAs) system enabling buyers to schedule
appointments, ensuring opportunities for international and regional
senior level buyers to source new destinations and travel products on
the show floor.

Joji George, Managing Director, UBM India, said, "UBM India's
focus for SATTE has always been to establish India as one of the most
sought after, tourism destination on the global tourism map. SATTE
2014, as a event offering world-class networking platform to the
travel and tourism industry to meet, network and grow their
businesses, has received phenomenal response from the industry. The
contribution of the SATTE Conference too was well received for
highlighting the contemporary challenges faced by the industry and
preparing the roadmap for the future."

About UBM India

UBM India is India's #1 and South Asia's leading live media and
events company that engages people and enriches businesses. We
provide the industry, a platform that brings the world's buyers and
sellers together through a portfolio of exhibitions, content led
conferences, seminars, tech media, live events, data services and
powerful media brands. Enabling trade across multiple industry
verticals, we host over 20 large scale exhibitions and over 60
conferences every year, across the country. UBM India, a UBM Asia
Company, has teams across Mumbai, New Delhi, Bangalore and Chennai.
Owned by UBM plc, listed on the London Stock Exchange, UBM Asia is
Asia's leading exhibition organizer and the biggest commercial
organizer in mainland China, India and Malaysia. For further details,
please visit the UBM India website at http://www.ubmindia.in

Contact:

Teena Sainani
+91-98705-48583
teena.sainani@ubm.com

Photo:
http://photos.prnewswire.com/prnh/20140203/667576

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