PUMA and Arsenal announce Long-Term Partnership / New Partnership Represents the Biggest Deal in Each Organisation's History

London (ots) - PUMA and Arsenal Football Club have today announced
a long-term partnership. Effective 1st July 2014, PUMA will become
the official kit partner of Arsenal. In addition to producing the
playing and training kit for all Arsenal teams, PUMA has acquired
wide-ranging licensing rights to develop other Arsenal branded
merchandise on a global basis. This new commercial partnership
represents the biggest deal in PUMA and Arsenal's history.

PUMA and Arsenal will work together to bring further innovation
into the sports brand's performance apparel range. Both
organisations will work collaboratively on a global strategy to drive
mutual growth across all football markets, achieved through PUMA's
global sales network, international tours and integrated marketing
activities. Arsenal also presents PUMA with its most prominent
platform to showcase performance products through its significant
global fanbase, profile and reputation.

Having extended and deepened its relationship with the FIGC
(Italian Football Federation), signed 2013 UEFA Champions LeagueTM
finalists Borussia Dortmund and bolstered its player portfolio with
Sergio Agüero, Cesc Fàbregas, Mario Balotelli, Radamel Falcao,
Olivier Giroud and Yaya Touré amongst others; PUMA is defining itself
as the clear number three football brand.

Bjoern Gulden, Chief Executive Officer for PUMA said: "Arsenal
have been a key strategic target for PUMA for a number of years now.
Through a clear commercial vision, a well-defined sports marketing
strategy and a relentless enthusiasm within the PUMA organisation,
we're proud to have signed this partnership with a truly global
football club. As we enter a new era in our company history, Arsenal
represents a major commercial and marketing opportunity to reinforce
PUMA's credibility as a global sports brand, and we have full
confidence the plans in place to activate this partnership will have
a significant global impact."

Ivan Gazidis, Chief Executive Officer at Arsenal Football Club
said: "We are excited to be partnering with PUMA, a company whose
football heritage and record of innovation have a strong affinity
with our own. This represents another important step forward in
Arsenal's progression on and off the pitch."

Imagery and further assets can be downloaded from the PUMA Press
Centre: http://news.puma.com/

PUMA

PUMA is one of the world's leading Sports Brands, designing,
developing, selling and marketing footwear, apparel and accessories.
For over 65 years, PUMA has established a history of making fast
product designs for the fastest athletes on the planet. PUMA offers
performance and sport-inspired lifestyle products in categories such
as Football, Running, Training and Fitness, Golf, and Motorsports. It
engages in exciting collaborations with renowned design brands such
as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast
designs to the sports world. The PUMA Group owns the brands PUMA,
Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its
products in more than 120 countries, employs more than 10,000 people
worldwide, and is headquartered in Herzogenaurach/Germany. For more
information, please visit http://www.puma.com

Arsenal

Arsenal is one of the leading clubs in world football with a
strong heritage of success, progressive thinking and financial
stability.

Arsenal Football Club was founded in 1886 in Woolwich, south
London, before moving to Highbury in north London in 1913. Arsenal
has an impressive roll of honour: English League Champions 13 times,
FA Cup winners 10 times, League Cup winners twice and European Cup
Winners' Cup (1994) and European Fairs Cup (1970) winners once. In
addition, Arsenal Ladies are the most successful English club in
women's football. Arsenal's Manager since 1996 has been Frenchman
Arsène Wenger. Wenger is Arsenal Football Club's most successful
manager. His honours include three League titles, four FA Cups and
four Charity/Community Shields, including two League and Cup
'doubles' in 1998 and 2002.

For further information please visit: www.Arsenal.com

Media Contact:
PUMA
Tim Stedman, International PR, PUMA
+49 151 1474 3148
tim.stedman@puma.com

Arsenal
Mark Gonnella, Communications Director
+44 207 704 4010
mgonnella@arsenal.co.uk

Katie Baldwin, Senior PR Manager
+44 207 704 4010
kbaldwin@arsenal.co.uk