Alexander Collot d'Escury, CEO of Desso, the Global Carpets, Carpet Tiles and Sports Pitches Company is Helping to put the Circular Economy on the Agenda at the World Economic Forum's Annual Summit at

Waalwijk, The Netherlands (ots/PRNewswire) -

Alexander Collot d'Escury, CEO of Desso, the global carpets,
carpet tiles and sport pitches company will be leading discussions on
the restorative circular economy model at the prestigious annual
gathering of the world's business and political leaders at Davos
during 21-25 January.

With the company's experience of going circular - based on its
innovative Cradle to Cradle(R) strategy, Collot d'Escury has been
invited to discuss how to scale up the circular economy at a private
session held on Saturday, January 25th, involving a number of CEO's
from leading international companies, all interested in the benefits
of the circular economy.

Collot d'Escury will also be attending a special press conference
on Friday, January 24th in relation to a new report on the circular
economy (details of which will be released on the day) as well a
circular economy workshop on Tuesday, January 22nd. In addition, the
global internet media website, the Huffington Post, will be
interviewing Collot d'Escury on January 24th. Further, he will be in
a number of private meetings with global CEO's across the week and
two private sessions with leading Dutch politicians.

"It provides a fabulous opportunity to put the circular economy on
the map," says Alexander Collot d'Escury, CEO of Desso. "We believe
it offers a sustainable and commercially smart approach to future
business, driving new innovation and value for the customer. Now,
with the World Economic Forum's focus on the topic, more and more
CEO's are becoming aware of the opportunities."

The World Economic Forum is an independent international
organization committed to improving the state of the world by
engaging business, political, academic and other leaders of society
to shape global, regional and industry agendas. Incorporated as a
not-for-profit foundation in 1971, and headquartered in Geneva,
Switzerland, the Forum is tied to no political, partisan or national
interests.

This year's World Economic Forum annual summit at Davos is titled:
'The Reshaping of the World: Consequences for Society, Politics and
Business'. Its aim is to develop the insights, initiatives and
actions necessary to respond to current and emerging challenges.

Since 2008, Desso has followed Cradle to Cradle(R) principles, a
concept inspired by nature which calls for the design of products in
such a way they can returned and disassembled for recycling. At the
heart of the model is the concept of designing out toxicity from the
materials you use, ensuring they are positively defined. The Cradle
to Cradle(R) element combined with other innovation platforms of
functionality and creativity enable Desso to make the transition to
the circular economy.

Linked to this is Desso's vision to 'make the floor work for our
health and wellbeing', with the aim of contributing to a healthier
and more productive interior environment. The Cradle to Cradle(R)
focus on freeing materials of toxins and developing healthier closed
loop systems reinforces Desso's health and wellbeing vision.

"All these connect up to help us deliver better products that also
contribute positively to human health and the environment," says
Collot d'Escury. "It is good for business and good for people and the
planet."

To follow the discussions at the World Economic Forum summit at
Davos go online to: http://www.weforum.org).

http://www.twitter.com/dessogroup

For more information please visit: http://www.desso.com

To find out more about Desso's Great Indoors Campaign visit:
http://www.desso.com/about-desso/health-and-wellbeing

To follow the debates at the World Economic Forum's annual summit
in Davos go to:

http://www.weforum.org/events/world-economic-forum-annual-meeting-
2014

ots Originaltext: Desso Sports Systems
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For more information, interview requests and photos in high
resolution, which can be used free of copyright and are suitable for
publication, please contact: Anette Timmer: Tel: +31-416-684-100,
Email:
atimmer@desso.com