expert group on a growth course in Europe

Zug, Schweiz (ots) - The expert brand is growing stronger: The
newest member of the second-largest European federation for consumer
electronics, information technology, telecommunication, entertainment
and domestic appliances is the Hungarian Bravotechgroup. As of 1
January 2014, the expert brand will be present throughout Hungary
with 185 specialty retail stores. With this development, the expert
International group now includes 17 European countries with more than
3,500 specialty stores; and the group is continuing to expand its
strong market position.

"We are very pleased about the growth in Hungary," explains expert
International managing director Dieter Mathys. "Particularly because
the Bravotechgroup, with annual sales of 80 million euros, is one of
the top players on the Hungarian market." At its headquarters in
Hódmezövásárhely, the Bravotechgroup employs 315 people, has 12,500
m2 of storage area, and has been operating as the umbrella for
diverse electronics specialty stores, including 27 Euronics dealers.
Starting in 2014, all 185 outlets will operate under the expert
brand.

In addition to expansion in Hungary, the expert International
group is also demonstrating organic growth in already developed
markets. The most recent example is in Italy: The North-Italy-based
regional expert company "expert Marco Polo" is taking over Dixons
Retail Group's 96 Unieuro specialty stores with sales of 500 million
euros: This will make expert number 1 in Italy.

"Our intensive Europe-wide efforts to gain strong partners for the
expert group are paying off," says Dieter Mathys, for whom size isn't
everything. Alongside growth and strengthening the brand, the group's
core activities are to extend beyond joint purchasing in future. "We
want to move away from simply being a purchasing association toward
being the leading group in first-class service and expert
consulting." expert International sees this course as the key for
future success because it is the only way for expert dealers to
differentiate themselves from the competition and develop long- term
profitability. The goal is clear: "We want to set new standards in
Europe with top consultancy and comprehensive services."

Further information about expert International: www.expert.org

For further questions or picture enquiries:
Barbara Dornwald
Tel.: +49 (0)89 45221924
expert-International@move-communications.com