Aimia Named a Loyalty Program Service Provider Leader

Montreal (ots/PRNewswire) -

Aimia Receives Top Marks for Market Presence, Loyalty Analytics
and Measurement, Loyalty Data Management in Independent Research Firm
Report

Forrester Research,Inc., an independent research company has
recognized Aimia, a global leader in loyalty management, as a loyalty
program leader in "The Forrester Wave(TM): Loyalty Program Service
Providers, Q4 2013; The Eight Providers That Matter Most And How They
Stack Up."

The Forrester report, which was released on Wednesday, categorizes
companies as Leaders, Strong Performers, Contenders and Risky Bets.
Aimia was cited as one of five "Leaders" in the loyalty program
service provider space.

Aimia "stacked up" very well and received top scores in Loyalty
Analytics and Measurement and Loyalty Data Management. And, the
Forrester Wave(TM) cites Aimia as receiving the highest score in
Market Presence, which looks at financial strength, target market,
total employees and the number of active and new customers for each
firm.

Separately, the report also notes that "Marketers looking for a
global perspective on loyalty will like Aimia's international
presence." as well as commenting that, "in this evaluation, Aimia's
loyalty analytics and program operations shone."

"Aimia is pleased to be recognized as a Leader in loyalty
programs," said Michael Zea, President and CEO of Aimia's U.S.
operations. "The momentum we have been building globally reflects our
focus on growing our comprehensive loyalty service and product
offerings, and our commitment to helping our clients develop deep and
meaningful relationships with their best customers."

About Aimia

Aimia Inc. ("Aimia" or the "Corporation") is a global leader in
loyalty management. Employing more than 4,000 people in over 20
countries worldwide, Aimia offers clients, partners and members
proven expertise in launching and managing coalition loyalty
programs, delivering proprietary loyalty services, creating value
through loyalty analytics and driving innovation in the emerging
digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada's premier coalition
loyalty program, Nectar, the United Kingdom's largest coalition
loyalty program and Nectar Italia. In addition, Aimia owns stakes in
Air Miles Middle East, Mexico's leading coalition loyalty program
Club Premier, Brazil's Prismah Fidelidade, and i2c, a joint venture
with Sainsbury's offering insight and data analytics services in the
UK to retailers and suppliers. Aimia also holds a minority position
in Cardlytics, a US-based private company operating in
transaction-driven marketing for electronic banking. Aimia is listed
on the Toronto Stock Exchange . For more information, visit us at
http://www.aimia.com

For further information:

Krista Pawley, Vice President, Global Communications, D
+1-416-352-3794 / M +1-416-737-8413, Krista.Pawley@aimia.com

ots Originaltext: AIMIA
Im Internet recherchierbar: http://www.presseportal.de