G.H.MUMM Reveals its Latest Sabre Collaboration with Acclaimed Designer Ross Lovegrove

Paris (ots/PRNewswire) -

G.H.MUMM House of Champagne unveiled its latest creation - The
G.H.MUMM Sabre by Ross Lovegrove - an exceptional contemporary
interpretation of one of the great rituals of Champagne by
internationally acclaimed Designer Ross Lovegrove.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/63461-g-h-mumm-sabre-collaboration-ross
-lovegrove

Yesterday, within the heart of the prestigious Opera Garnier
restaurant in Paris, whose colors are so quintessentially G.H.MUMM,
the House of Champagne revealed its latest collaboration, in an
impressive scenographic setting also produced by Ross Lovegrove.

The Champagne Sabrage is one of the proud traditions in Champagne
and a genuine culture that G.H.MUMM is reviving in a playful and
contemporary way, by inviting designers to deliver their own
interpretation of the Sabrage gesture.

Having previously worked and revealed the first Sabre
collaboration with French designer Patrick Jouin two years ago,
G.H.MUMM pursues its unique collection of "Sabre" and chose Ross
Lovegrove for his visionary, innovative and sensitive approach. The
designer came up with a timeless object that inspires touch and
sensuality. A true piece of art, which is shaped by the gesture
itself.

"I was totally seduced by the gesture and experience of Sabrage,
which inspired me to create a piece with a flowing, seamless shape
which suggests restraint and a moment of revelation," explained Ross
Lovegrove.

Designed for left- and right-handed use, the G.H.MUMMSabre offers
the ultimate balance of weight and mass, and its shape suggests
restraint and then a moment of revelation.

Charles de Belenet, International Marketing Director at Martell
Mumm Perrier-Jouet, explains: "The G.H.MUMMSabre is a true
contemporary piece of art, which combines both the world of a
historic champagne house, always at the cutting edge of technological
progress and the world of a designer, recognized as a leader of the
21st century anesthetic expression."

The G.H.MUMM Sabre comes in a limited edition sculptural case -
the Deluxe Case by G.H.MUMM - which encloses a magnum of the
legendary Cordon Rouge in an organic form creating a feast for the
eyes.

Personally signed by Ross Lovegrove, the Deluxe Case by G.H.MUMM
will be available in selective outlets in G.H.MUMM main international
distribution markets.

TO DOWNLOAD THE IMAGES, PLEASE GO TO THE DIGITALPRESS ROOM:

http://digitalpressroom.ghmumm.com/fr

DISCOVER THE G.H.MUMM SABRE ONTO G.H.MUMMSOCIAL NETWORKS:

http://www.facebook.com/champagne.gh.mumm
https://twitter.com/GHMUMM http://instagram.com/ghmumm#
[http://instagram.com/ghmumm ] http://www.youtube.com/ChampagneGHMUMM

Video:
http://www.multivu.com/mnr/63461-g-h-mumm-sabre-collaboration-ross-lovegrove

ots Originaltext: G.H.MUMM
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Stéphanie Mingam - stephanie.mingam@pernod-ricard.com,
+33(0)3-26-49-69-77