Nespresso Builds on 10 Years of Success of its AAA Sustainable Quality(TM) Program in Cooperation with the Rainforest Alliance, Announcing

Lausanne/Paris (ots) -

- Expansion of AAA Program in Africa with TechnoServe

- AAA Farmer Future Program with Fairtrade International and
Colombian farmer cooperatives

- Expansion of AAA Program and agro-forestry program with the
Rainforest Alliance

Global leaders in sustainability and long-time brand ambassador
George Clooney joined Nespresso, as part of the company's first
Sustainability Advisory Board, to announce major new initiatives in
the areas of farmer welfare and environmental stewardship.

(Photo: http://photos.prnewswire.com/prnh/20130716/629097 )

The Nespresso Sustainability Advisory Board (NSAB) is comprised of
experts and thought leaders in the area of sustainability. It has
been established to solicit views and provide insight and
recommendations to enhance Nespresso's long term sustainability
strategy and to serve as a base for additional partnerships on new
initiatives. The official formation of the board coincides with the
10th anniversary of the company's AAA Sustainable Quality (TM)
Program, a cornerstone of the company's sustainability efforts.

For 10 years, Nespresso has worked with the Rainforest Alliance
and other key partners on the AAA Program, a unique approach that
combines a focus on quality and sustainability to produce benefits
for farmers and their communities. The program is producing concrete
results on the ground in coffee growing communities. A study
performed by Colombian research institute CRECE, demonstrates
significantly higher levels of environmental, economic and social
performance for AAA farms versus non-AAA farms. The program is one
part of the company's overall approach to Creating Shared Value and
establishes a strong model for collaborative partnerships to drive
concrete impacts in sustainability.

"As we mark ten years of the AAA Program, I am proud to have the
opportunity to work with these renowned leaders in environmental and
social sustainability in order to strengthen our programs and develop
new and impactful initiatives to create shared value for coffee
farmers," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso. "While we
have come a long way over the past ten years, we are driven by the
need to continue to move forward. The insight and independent
perspectives brought by these thought leaders will help advance our
sustainability efforts and will ensure that we remain focused on
initiatives that will have a positive overall impact on the
environment and social aspects of our value chain."

Significant new partnerships to drive sustainability for coffee
farmers

Expansion of AAA Program in Africa with TechnoServe

At the inaugural NSAB meeting in Lausanne, Mr. Duvoisin was joined
by George Clooney and TechnoServe President and CEO, Bruce McNamer to
announce two major new initiatives in Africa: the expansion of the
AAA Program in Ethiopia and Kenya and a program to re-establish
coffee supply from South Sudan.

In Ethiopia and Kenya, Nespresso will expand the AAA Program to
include more smallholder coffee farmers and will partner with local
governments and TechnoServe to improve coffee sustainability at farm
level. The company will also launch community development programs
that address key socio-economic challenges in the coffee growing
communities and support farmer welfare. The partners expect to double
the amount of coffee sourced from the region to 10,000 tons by 2020
through the extension of the program to smallholder farmers. This
significant expansion of the AAA Program will build upon the strong
success of the program in Latin America and its recent expansion to
India. Currently, over 56,000 farmers are part of the AAA Program and
the company is sourcing approximately 80% of its coffee from AAA
farms.

The South Sudan project, in cooperation with TechnoServe and
George Clooney, will revive high quality coffee production in the
country to contribute to economic development and create supply. It
is expected that thousands of smallholder farmers will benefit from
the initiative. As part of the program, Nespresso plans to be the
first company to offer coffee from the country following its
independence.

AAA Farmer Future Program with Fairtrade International and
Colombian farmer kooperatives

Mr. Duvoisin also joined with Fairtrade International CEO Harriet
Lamb and representatives of five Fairtrade certified cooperatives in
Caldas, Colombia to announce the signing of a Memorandum of
Understanding (MoU) to pilot the AAA Farmer Future Program. The
program responds to the need of farmers to guard against the risks of
price volatility and other factors contributing to instability in the
sector. Specifically, the program aims to introduce social welfare
provisions to benefit farmers and their families, including health
and accident coverage and retirement planning. As part of the
initiative, Nespresso will market coffee from the AAA farmer
cooperatives in the region and certified Fairtrade.

Expansion of AAA Program and agro-forestry initiatives with the
Rainforest Alliance

Nespresso also announced continued investment in bringing all its
farmers into the AAA Program and increasing the number of farmers who
obtain Rainforest Alliance certification, building on the strong
results of the Program over the past 10 years. In addition, it
announced an expansion of its agro-forestry program, in partnership
with the Rainforest Alliance and Pur Projet, to optimise the carbon
footprint of coffee farming. Nespresso has reduced its carbon
footprint per cup by 20% since 2009. Coffee agriculture remains an
area of opportunity to further optimise carbon impacts. The program
will help farmers step up their investment in agro-forestry and will
seek to create carbon credits and drive new revenue streams.

Board Member Perspectives

"As we mark 10 years of collaboration between Nespresso and the
Rainforest Alliance, I am pleased to be a part of the Nespresso
Sustainability Advisory Board," said Tensie Whelan, President of the
Rainforest Alliance. "The AAA Program, built together with the
Rainforest Alliance and the Sustainable Agriculture Network, is one
of the most rigorous and comprehensive programmes in the coffee
industry, with increased farmer net income and significantly improved
water quality, waste management and reforestation. We believe that
the expansion of the coffee farming agro-forestry program that we are
jointly developing with Nespresso, will build on the strong results
demonstrated by the AAA Program and will be an important new approach
to supporting farmer livelihoods, protecting the natural resources on
which they depend and safeguarding the planet for all of us."

"I am excited for the opportunity to bring together my role as an
ambassador for Nespresso and an advocate for a better future for the
people of South Sudan," said George Clooney. "This program will help
farmers and their families secure their future by building new
sources of sustainable business in this region. It will provide
much-needed income and security for thousands of farmers and their
families living in coffee communities and has the potential to play
an important role in helping to diversify the economic base in the
country."

"We are excited to be joining together with Nespresso to address
the very real issues and risks that coffee farmers face on a daily
basis," said Harriet Lamb, President of Fairtrade International.
"Farmers are exposed to many risks, including low productivity, price
volatility and fluctuations in exchange rates. These factors can
severely impact their livelihoods. This unique pilot project will
seek to provide the security farmers need to provide for their
families and invest in their future."

Nespresso Sustainability Advisory Board Members

Joining Nespresso and Nestlé representatives for the inaugural
NSAB meeting were Peter Bakker, President World Business Council for
Sustainable Development; George Clooney; Polly Courtice, Director of
the University of Cambridge Programme for Sustainability Leadership
(CPSL); Luis Genaro Muñoz, President Colombian Coffee Growers
Federation (FNC); Daniel Katz, Chairman and Founder of the Rainforest
Alliance; Harriet Lamb, CEO Fairtrade International; Tristan
Lecomte, Co-founder, Pur Projet; Julia Marton-Lefevre, CEO
International Union for the Conservation of Nature; Bruce McNamer,
President & CEO, TechnoServe; Lawrence Pratt, Director of the Latin
American Center for Competitiveness and Sustainable Development
(CLACDS) at INCAE Business School; Reza, National Geographic
photographer, eyewitness, creator of the Soul of Coffee photo
exhibition; Paul Rice, President & CEO, Fair Trade USA; Auret Van
Heerden, President & CEO, Fair Labor Association; and Tensie Whelan,
President of long-time Nespresso sustainability partner the
Rainforest Alliance.

Additional information on each initiative referenced above is
available on the Nespresso internet site, in the "Sustainability
Advisory Board" section at

http://www.presseportal.ch/go2/sustainability-advisory-board

Logo: http://photos.prnewswire.com/prnh/20130313/601237

About Nestlé Nespresso SA

Nestlé Nespresso SA is the pioneer and reference for
highest-quality portioned premium coffee. Headquartered in Lausanne,
Switzerland, Nespresso operates in almost 60 countries and has more
than 8,000 employees. In 2012, it operated a global retail network of
300 exclusive boutiques.

http://www.presseportal.ch/go2/nestle-nespresso

Contact:

Diane Duperret
Nestlé Nespresso SA
Corporate PR Manager
diane.duperret@nespresso.com
T: +41 21 796 9289