Accenture to Manage Rollout of Leading Global Carmaker's New Web Platform and Online Marketing Campaigns

Kronberg im Taunus (ots) - Accenture has been selected by premium
German car manufacturer BMW to manage the rollout of a custom-built
web platform to BMW's major markets by 2014. In a second agreement,
Accenture will manage the roll-out of BMW's global digital marketing
campaigns and work with each local market to maintain the content.

Under the first agreement, Accenture will manage the rollout of
BMW's new platform to 100 BMW markets. Accenture is managing all
aspects of the rollout, including the agencies involved, scoping
digital requirements, training local content managers and agencies on
the new platform and coordinating testing and post go-live support.
The rollout of the new web platform allows for enhanced digital
customer interaction using customer relationship management (CRM)
technologies and web analytics.

Under a second agreement, Accenture will be responsible for taking
BMW's centrally-created online marketing campaigns and overseeing the
implementation and content distribution to each major local market
through country sites. Accenture will manage content localization for
each market, including deployment to social media channels, starting
with Facebook, as well as deployment to mobile versions of the site.
The agreement also covers CRM campaign support. Finally, Accenture
will provide related training to BMW's local market teams.

"Accenture's global presence, automotive experience and efficient
delivery models were key to designing an approach which supports
BMW's deployment of this market-leading website and the roll-out of
future digital marketing campaigns," said Luca Mentuccia, global
managing director, Automotive.

Accenture was chosen because it has the right combination of
digital marketing and technology experience in all the countries in
which BMW operates. These global content, campaign management and
e-commerce services, helping BMW deliver the right experiences to the
right consumers at the right times, are delivered by Accenture
Interactive, Accenture's digital marketing services arm.

Anatoly Roytman, managing director of Accenture Interactive's
practice for EMEA said, "In a recent survey of 13,000 drivers in 11
countries, Accenture found that consumers believe the car-buying
process could be simpler and quicker. More than three quarters (80
percent) of the respondents said they wanted more intuitive,
customized content made available to them, while 77 percent want car
makers to provide them with a simpler way to configure a vehicle. The
research highlights the need for a stronger digital presence and
better integration of digital marketing by automotive manufacturers
to address consumer demand."

Highlights of the survey can be found here: http://ots.de/TuBWB

Accenture is to manage a phased approach of the rollout and has
started with the first 16 countries. This latest contract with BMW
builds on a 15-year relationship between Accenture and the car
manufacturer.

Pressekontakt:
Uwe Schick
Accenture GmbH
Tel: 06173 94-69819
Uwe.Schick@accenture.com