DGAP-Adhoc: PUMA SE: PUMA appoints Björn Gulden as new CEO

PUMA SE / Key word(s): Change of Personnel

18.04.2013 08:05

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
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Appointment/ CEO

PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach

PUMA appoints Björn Gulden as new CEO

Herzogenaurach, Germany, 18 April 2013 - The Administrative Board of PUMA
SE today appointed Björn Gulden (47) as the Sportlifestyle company's new
Chief Executive Officer (CEO), effective 1 July 2013.

Gulden brings to PUMA an extensive international experience of nearly 20
years in the sporting goods and footwear industry, where he held a variety
of management positions. He has been CEO of Danish jewellery brand Pandora
since the beginning of 2012. From 2000 to 2011, the Norwegian native was
Managing Director of Europe's largest footwear retailer Deichmann, where he
also headed the US-subsidiaries Rack Room Shoes and Off Broadway Shoes as
CEO and President. Prior to 2000, he held senior management positions at
outdoor apparel company Helly Hansen and sporting goods firm Adidas, where
he was Senior Vice President of Apparel and Accessories.

The former football professional who played among others for German
Bundesliga club 1. FC Nürnberg studied Business Administration in Norway
and obtained an MBA from Babson Graduate School of Business in Boston.
Fluent in Norwegian, English and German, he will be based in
Herzogenaurach.

Media Contact:

Ulf Santjer - Corporate Communications - PUMA SE - +49 9132 81 2489 -
ulf.santjer@puma.com
Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 -
kerstin.neuber@puma.com

PUMA is one of the world's leading Sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working
in ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken.
PUMA starts in Sport and ends in Fashion. Its Sport Performance and
Lifestyle labels include categories such as Football, Running, Motorsports,
Golf and Sailing. Sport Fashion features collaborations with renowned
designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA
Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was
founded in 1948, distributes its products in more than 120 countries,
employs about 11,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,
please visit http://www.puma.com

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Language: English
Company: PUMA SE
PUMA Way 1
91074 Herzogenaurach
Germany
Phone: +49 9132 81 0
Fax: +49 9132 81 2246
E-mail: investor-relations@puma.com
Internet: www.puma.com
ISIN: DE0006969603
WKN: 696960
Indices: MDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), München;
Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover,
Stuttgart; Terminbörse EUREX

End of Announcement DGAP News-Service

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