EANS-News: Identive Group Inc. / Identive Expands its NFC Online Marketplace to Address Fast Growing Japanese Market

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Marketing

Santa Ana, Calif. and Ismaning, Germany, March 27, 2013 (euro adhoc)
- Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of
solutions and services for the identification, security and RFID
industries, today announced that it is expanding support for the fast
growing near field communication (NFC) market in Japan with the
launch of a Japanese language version of its popular NFC online
marketplace, IdentiveNFC.com.

"With localized language and product support through our office in
Tokyo, www.IdentiveNFC.com/jp now provides Japanese businesses,
developers and consumers with direct access to the industry's widest
selection of NFC tag types and personalization options," said Dr.
Manfred Mueller, COO of Identification Products for Identive. "In
addition to an array of tags in the globally accepted NFC Forum Types
1, 2 and 4, for the Japanese market Identive also offers Type 3 tags
based on Sony Corporation's FeliCa Lite chip technology."

Similar to NFC, contactless card-based FeliCa technology has been
widely deployed in Japan for many years for public transportation,
customer loyalty programs and payment applications. With 70 million
NFC-enabled smartphones and other devices now deployed in Japan,
there is a growing need for NFC infrastructure products that work
with these NFC devices as well as with FeliCa cards.

Through its online marketplace, www.IdentiveNFC.com, Identive offers
customers around the world a wide range of NFC infrastructure
products including tags, stickers, labels, readers and solution
development kits, as well as its pioneering Tagtrail™ mobile services
platform. IdentiveNFC.com customers enjoy free, localized support for
their online purchases.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive are trademarks of Identive Group,
Inc, registered in many jurisdictions worldwide. All other company,
product or service names may be trademarks or registered trademarks
of others and are the property of their respective owners.

Contacts:
US: Darby Dye, +1 949 553-4251, ddye@identive-group.com
Japan: Shunichi Fujii, +81 3 6414 6614, sfujii@identive-group.com
Europe: Annika Walther, +49 89 9595-5220, awalther@identive-group.com

Further inquiry note:
Annika Walther
PR Manager
Tel.: +49 89 9595-5220
E-Mail: awalther@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: ir@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English