EANS-News: Identive Group Inc. / Identive Selected as Contactless & Mobile Awards Finalist

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Subtitle: Tagtrail™ Mobile Services Platform lets businesses use NFC
technology for competitive advantage

Marketing

Santa Ana, Calif. and Ismaning, Germany, March 14, 2013 (euro adhoc)
- Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of
solutions and services for the identification, security and RFID
industries, today announced that it has been selected as a finalist
for the 2013 Contactless & Mobile Awards, presented annually by the
industry marketing organization Contactless Intelligence.

The Contactless & Mobile Awards are presented to those companies,
organizations and retailers who have done the most to embrace and
implement contactless or near field communication (NFC) technology
into their day-to-day operating practices, and thereby provide
leadership to the emergent contactless/NFC industry. There are five
categories of awards. Identive was selected as one of four finalists
globally in the category "Competitive Advantage" based on its
Tagtrail™ mobile services delivery platform which allows advertisers,
retailers and organizations of all types and sizes to deliver
dynamic, personalized content to users' mobile devices via NFC tags.

"We are honored to be a finalist for a Contactless & Mobile Award and
are pleased with the recognition that Tagtrail can provide
significant competitive advantage to businesses," said David Holmes,
vice president Mobility & NFC Solutions for Identive. "Tagtrails'
cloud-based platform makes it easy to deliver a variety of rich,
personalized content to mobile phone users using NFC tags and QR
codes. Real-time analytics provide feedback about user uptake and
preferences, which administrators can use to refine tag content and
continually improve the effectiveness of their campaigns. A mobile
app provides a fun and engaging experience for users and Tagtrail's
tight integration with social networks lets shared tag content go
viral. These capabilities allow even small companies to create a
giant presence through mobile marketing."

The winner of the 2013 Contactless & Mobile Awards will be announced
in London, at a gala dinner on April 30, 2013. More information about
the awards can be found on the Contactless Intelligence website at
www.contactlessintelligence.com.

"This has been an amazing year for the Contactless and Mobile Awards.
We have had the greatest ever amount of entries from all over the
world and every entry exhibiting a real flair for innovation when it
comes to NFC, contactless or mobile technology. It was an incredibly
hard job to choose just four finalists per category - we could have
had more, but that would not do justice to those companies that made
the final selection per category. To those companies I wish to
express my admiration for their innovative solutions and business
excellence and wish them all the best of luck for the final selection
in their Contactless and Mobile Award categories," said Steve Atkins,
CEO of Krowne Communications, the company behind Contactless
Intelligence.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.

Further inquiry note:
Annika Walther
PR Manager
Tel.: +49 89 9595-5220
E-Mail: awalther@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: ir@scmmicro.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English