EANS-News: Identive Group Inc. / Identive Launches New NFC Developer Kits

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Subtitle: Growing demand for Machine to Machine NFC applications /
Q4 NFC transponder shipments approach 15 million units

Marketing

SANTA ANA, Calif. and ISMANING, Germany, January 17, 2013 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of solutions and services for the identification, security
and RFID industries, today announced two new near field communication
(NFC) solution development kits (SDKs) that allow faster creation and
implementation of new NFC applications. The NFC Plug & Play Starter
Kit enables NFC developers to create and test new NFC applications
quickly using a variety of NFC chips. The NFC-NDEF Tag Editor Kit,
accelerates tag personalization, demonstration and testing to enable
a wider exploration of use cases for NFC technology.

"Our two new NFC SDK's provide application developers with
easy-to-use tools to help leverage and promote the growing interest
in NFC technology across a wide array of markets. These development
tools augment our comprehensive line of NFC offerings that include a
variety of logoed and customizable NFC tags, high-performance NFC
readers and modules and our Tagtrail™ NFC tag content management
platform," said David Holmes, vice president Mobility & NFC Solutions
for Identive, "We see the market for NFC-enabled Machine to Machine
(M2M) applications growing alongside, but independent of the mobile
phone-based NFC market, and focused on applications such as
electronic gaming, music sharing, and Bluetooth and WiFi pairing."

Ayman S. Ashour, chairman and CEO of Identive added, "In our fourth
quarter we shipped, as planned, record numbers of NFC transponders to
fulfill previously announced orders for Machine to Machine and other
consumer applications, totaling just under 15 million pieces. We have
since received follow-on orders for eight million additional
transponders for M2M applications to be delivered during the current
quarter. Within the overall positive momentum of the NFC market we
are seeing strong interest in the use of NFC for M2M applications and
use cases that promote the Internet of Things, where objects are
assigned their own cyber presence and connectivity features. NFC is
an ideal technology to help bring about the vision of a world where
physical and virtual objects are linked through the exploitation of
automatic and easy-to-apply data capture. Identive is helping the
market to develop and implement new NFC M2M solutions."

Identive's NFC Plug & Play Starter Kit and NFC-NDEF Tag Editor Kit
will both be available in February. For more information about these
products and Identive's extensive portfolio of NFC offerings for
consumers, businesses and developers, please visit Identive's online
NFC marketplace at www.IdentiveNFC.com.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English