EANS-News: Identive Group Inc. / IDENTIVE LAUNCHES TAGTRAIL™ CLOUD-BASED NFC MOBILE SERVICES PLATFORM AT WIMA

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Subtitle: Tagtrail delivers dynamic, personalized content to mobile
devices via NFC tags and QR codes

Marketing

SAN FRANCISCO, Calif., November 27, 2012 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions
and services for the identification, security and RFID industries,
today announced the commercial launch of its cloud-based mobile
services platform, Tagtrail™, which allows advertisers, retailers and
organizations in the education, hospitality and numerous other
markets to deliver dynamic, personalized content and services to
users' mobile devices via near field communication (NFC) and other
electronic discovery technologies. Identive will be demonstrating
Tagtrail at the WIMA NFC USA 2012 conference in San Francisco,
California November 27-29.

"Following beta trials, the commercial availability of Tagtrail now
lets organizations of any size design, launch and dynamically manage
mobile advertising or information campaigns, using NFC and QR code
technology to deliver personalized content into consumers' mobile
devices. Tagtrail's Web-based administration console makes it easy to
program and update NFC or QR tags with multiple variations of
content, so that each person who taps a tag receives personalized
information or services. Consumers can also use Tagtrail at home to
automate digital tasks such as WiFi pairing and to connect with
family and friends. Tagtrail's consumer interface also includes tight
integration with social media platforms, enabling a single tap to go
viral and providing a powerful way to promote brands, events and
services," said David Holmes, vice president Mobility & NFC Solutions
for Identive.

Tagtrail's Web console simplifies campaign management from initial
set-up to tracking customer engagement. To begin, customized NFC tags
can be ordered from Tagtrail's website at www.tagtrail.com for
deployment at home or within a restaurant, campus or other business
environment. Next, campaign administrators can easily assign desired
content and services to each tag using the Tagtrail Web console. Each
NFC or QR tag is assigned a unique identifier and is linked to
Tagtrail's cloud-based content delivery system and analytics
platform, opening a wide range of possibilities for personalized,
targeted engagements. Once tags are in place, real-time feedback from
every tag-tapping event allows campaign owners to analyze customer
uptake and preferences and tune messaging accordingly. Tag content
can be updated to target specific audiences, deepen customer
engagement or simply deliver new information or services. The
Tagtrail service accommodates any number of tags and users. Web APIs
offer built-in support for developers who wish to tap into Tagtrail's
core tag event handling engine to create their own vertical market
applications and services.

Tagtrail's support for both NFC and QR technologies allows it to work
with virtually all smart phones and tablets, including iPhones,
iPads, Blackberries and devices running on Google's Android and
Microsoft's Windows Mobile operating systems. When consumers tap an
NFC tag or scan a QR code linked to the Tagtrail platform, they
receive exciting, personalized content and services, such as coupons
or offers, quick access to social media check-in, or secure
connections to WiFi or other applications. At home, Tagtrail can
manage content on NFC refrigerator magnets or QR code stickers to
help family members share weekly schedules or view the latest photos
of the grandkids. Tagtrail can be used with an opt-in app that
further simplifies content delivery for consumers, eliminating the
need to open the phone's camera or search websites. Consumers can
also shape their own experience by using the app to set preferences,
save, organize and filter tag content on their mobile devices, and
later enjoy re-living the experience from favorite tags and sharing
it with their social networks.

"Consumers are increasingly choosing mobile phones and tablets as
their preferred interface to consume data, access the Internet and
connect with social networks, so we designed Tagtrail to deliver
content to mobile devices in a way that is personal, immediate, and
easy to view and share. NFC is the perfect technology to deliver
mobile content; but with NFC phones just beginning to hit the market,
we included support for QR codes as well so that Tagtrail is
accessible by anyone using virtually any type of mobile device, "
stated Ayman S. Ashour, chairman and chief executive officer of
Identive. "Tagtrail's Web-based management capabilities and its
powerful software engine are built on Identive's expertise in cloud
and NFC technologies and further strengthen Identive's unique
position in both mobility and NFC."

Identive's patent-pending Tagtrail platform is offered as a complete
solution that includes cloud-based content delivery and analytics
services, NFC tags and the mobile user app. Several service plans are
available to suit each customer's needs. For more information, visit
Identive's Tagtrail website at www.tagtrail.com.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive, the Identive logo and Tagtrail are trademarks of
Identive Group, Inc, registered in many jurisdictions worldwide. All
other company, product or service names may be trademarks or
registered trademarks of others and are the property of their
respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English