ProSiebenSat.1 Capital Markets Day: "Strong performance and great growth potential in an attractive industry"

Unterföhring (ots) -
- ProSiebenSat.1 launches two new free TV channels in Germany in
2013
- Digital & Adjacent segment major growth driver
- ProSiebenSat.1 Games expands to Turkey: Distribution partnership
with Dogan Media Group
- Outlook for 2012 financial year confirmed

Munich, October 10, 2012. The ProSiebenSat.1 Group is successfully
putting its growth strategy into practice. By the end of 2015, the
Group intends to increase its revenues from continuing operations by
at least EUR 750 million compared to 2010. By the end of the second
quarter of 2012 the ProSiebenSat.1 Group had already realized over a
third of this potential. The Digital & Adjacent segment is developing
noticeably more dynamically than expected and will continue to make a
significant contribution to growth in the years to come, as was
announced today at the company's Capital Markets Day in Munich.

Thomas Ebeling, CEO of the ProSiebenSat.1 Group, commented: "We
have completed the first stage on the way to our growth target for
2015 quicker than planned. We have a good growth strategy and we are
consistently working on implementing it. Television is the heart of
our company. At the same time, we are moving forward with the
diversification of our Group by investing in new growth areas such as
online games and the ventures business. We are using the advertising
power and access to millions of people that our TV channels provide
to expand products from related business areas into large and
successful brands. ProSiebenSat.1 is displaying strong operational
performance and has a great deal of growth potential in a highly
attractive industry."

1. Broadcasting German-speaking: New TV channels and market
initiatives produce growth In the Broadcasting German-speaking
segment, the ProSiebenSat.1 Group is aiming for additional revenues
of at least EUR 250 million by the end of 2015 compared to the year
2010. By the end of the first half of 2012, the company had achieved
22 per cent of this goal, or EUR 56 million, thereby achieving the
growth progress planned for the German-speaking region.
ProSiebenSat.1 expects to generate the majority of the remaining
revenues from 2013 onwards.

- SAT.1 Gold and ProSieben MAXX launch in 2013

Aiding the pursuit of this goal will be two new free TV channels,
which the Group is launching in the coming year. SAT.1 Gold will go
on air on January 17, 2013. The channel is aimed at slightly older,
high-income, predominantly female viewers - a target group gaining
increasing relevance for advertising customers. ProSieben MAXX
(working title) will be the Group's second new free TV channel to be
launched in 2013. This channel will also focus on high-income
viewers, but will be positioned to appeal to a predominantely male
audience.

The ProSiebenSat.1 Group is expecting additional growth from
increasing distribution revenues primarily driven by rising HD
distribution. The Group anticipates revenues of over EUR 50 million
in Germany by the end of 2015 compared to 2010. There are also
opportunities for growth arising from the liberalization of the
regulatory environment. The ban on sponsorship for public
broadcasters takes effect from 2013 onwards. By a conservative
estimate, the ProSiebenSat.1 Group evaluates the growth potential for
the commercial TV advertising market as a total of approximately EUR
25 million by 2015. The legalization of advertising for betting and
lotteries is likely to result in additional revenues of around EUR 80
million in the German commercial TV advertising market by 2015. The
Group sees further potential for growth in the exploitation of new
business models such as local advertising.

2. Broadcasting International: Strong position in audience and
advertising market, as well as new TV channels, stimulates growth The
international TV and radio division of the ProSiebenSat.1 Group is
expected to generate additional revenues of at least EUR 150 million
by 2015 compared to the year 2010. By the end of the second quarter
of 2012, the Group had already achieved 53 per cent (EUR 80 million)
of the planned additional revenues. Over the past six years
ProSiebenSat.1 has successfully launched eight new TV channels in its
Nordic markets. The company's growth has also benefited from the
strong economic and advertising market environment in Northern
Europe.

3. Digital & Adjacent: Digital services and venture activities are
the major drivers of revenues The Digital & Adjacent segment is
demonstrating a particularly dynamic performance with its four
strategic divisions - Online Video, Online Games, Ventures & Commerce
and Music. By the end of 2015, the company aims to generate further
revenues of at least EUR 250 million in the Digital & Adjacent
segment compared to the year 2010. The Group had already achieved 38
per cent (EUR 95 million) of this amount by the end of the first half
of 2012.

- ProSiebenSat.1 taps Turkish online games market

ProSiebenSat.1 is directing significant focus towards the online
games market, which is the world's fastest-growing form of
entertainment. ProSiebenSat.1 will be expanding its online games
business further internationally through a distribution partnership
with the largest media group in Turkey, the Doğan Media Group.
With roughly 22 million active players, Turkey strategically is one
of the most important gaming markets. In August 2012, ProSiebenSat.1
signed a marketing cooperation agreement with French TV broadcaster
TF1. Further distribution partnerships within Europe will follow
soon. . ProSiebenSat.1 Group is Germany's largest media investor The
Ventures & Commerce unit is also posting strong growth rates. The
ProSiebenSat.1 Group operates its ventures business on the basis of
an innovative business model, according to which the Group provides
advertising time on its high-reach TV channels to selected start-up
companies in return for a share in revenues and/or the company in
question. This makes the ProSiebenSat.1 Group Germany's largest media
investor. Since 2010, the company has established a ventures
portfolio of more than 40 partners or investments.

By 2015, the ProSiebenSat.1 Group will have reached, at minimum,
the level of its planned revenues target of EUR 435 million with its
digital and venture activities. However, the company anticipates that
growth will accelerate more strongly than originally expected, for
reasons including expansion of the MyVideo Internet platform to an
online TV channel, internationalization of the games business and the
strong ventures portfolio. This gives rise to growth potential in the
"Digital & Adjacent" segment for the ProSiebenSat.1 Group beyond the
revenues target of EUR 435 million by 2015.

4. Content Production & Global Sales: Red Arrow established as
international production company The Content Production & Global
Sales segment is also growing more quickly than planned. By 2015, the
fourth pillar should contribute at least EUR 100 million additional
revenues compared to the year 2010. ProSiebenSat.1 had already
achieved 40% (EUR 40 million) of this amount by the end of the first
half of 2012.

Within a very short time, the Red Arrow Entertainment Group has
developed from a start-up company to a production and sales
enterprise with international recognition, with 18 companies in nine
countries. Two and a half years after its establishment, Red Arrow is
already eighth in the rankings of the world's leading independent
production companies. The company works in the key markets of the USA
and the UK to produce TV formats for major television broadcasters
such as NBC (Off Their Rockers), ABC (The Taste), the BBC (Restless)
and ITV1 (My Man Can).

ProSiebenSat.1 confirms outlook for 2012 financial year The
ProSiebenSat.1 Group is confirming its targets for the 2012 financial
year. The TV company aims for an increase in Group revenues in the
mid single-digit percentage range. In terms of recurring EBITDA, the
objective is to surpass the previous year's figure of EUR 850
million. We expect a further increase in underlying net income,
primarily supported by lower interest and lower financing expenses.
Note: From 11 am, you can follow all Capital Markets Day 2012
presentations live and download presentation material on our website
www.ProSiebenSat1.com.

Pressekontakt:
Contact:
Julian Geist
Corporate Spokesman
ProSiebenSat.1 Media AG
Medienallee 7
85774 Unterföhring
Germany
Tel. +49 89 9507 1151
Fax +49 89 9507 91151

Email:
Julian.Geist@ProSiebenSat1.com

Stefanie Prinz
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
85774 Unterföhring
Germany

Tel. +49 [89] 9507 1199
Fax +49 [89] 9507 1199

Email:
Stefanie.Prinz@ProSiebenSat1.com

Press release online:
www.ProSiebenSat1.com