EANS-News: Identive Group Inc. / Multicard Expands Availability of Mobile Phone-based Cashless Payments Using Rabobank Digital Wallet

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Marketing

Subtitle: Food service partners deploy Cashless Betalen™ solution in
companies, schools

OUD-BEIJERLAND, The Netherlands - April 18, 2012 (euro adhoc) -
Multicard, a leading supplier of credential solutions, identity
management and system integration services and a business unit of
Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), today announced
the expanded availability of its mobile phone based cashless payment
solution, Cashless Betalen™, into additional micropayment
environments in The Netherlands through partnership with leading
catering and food service providers. Following the initial successful
launch of the solution to sports clubs, Multicard is now signing up
commercial caterers who are implementing Cashless Betalen to enable
phone-based cashless payments in company canteens and school
cafeterias across the country.

Joop Stutterheim, Marketing Manager at Eurest, the workplace and
business brand of the global food service company Compass Group PLC,
said, "The Cashless Betalen solution provides several benefits for
us, for our customers and in turn their customers. The solution
reduces the resources needed to handle cash, which is expensive and
requires additional security protocols. Payment lines move more
quickly and efficiently. And our guests are able to top-up their
wallets with a mobile app or even better, using auto reload. Eurest
is always searching for possible process improvements. The
implementation of Cashless Betalen makes our company ready for the
next generation of payments."

In addition to increased efficiency, Cashless Betalen also provides
records of each transaction for future reference - a benefit that is
very popular in the education market. Pieter Kooistra, Managing
Director of Multicard Netherlands, explains: "The International
School of The Hague offers healthy food to their primary and
secondary school students, but parents wanted information about their
children´s actual choices. Together with the school´s caterer Eurest
and their chosen point of sale partner, Multicard created a digital
receipt that includes all meals and other food purchases, which
allows parents to review their children´s school diets."

Cashless Betalen is the account management engine application used
with the digital wallet offered by Rabobank, one of the leading banks
in the Netherlands. The application allows consumers to pay for their
meals or other items in less than a second, with just a tap of the
phone to a payment terminal. By eliminating cash payments,
transactions are faster and more efficient, lines at the register
shorten and more customers can be served. By downloading the app from
Google Play or the Apple App Store, Cashless Betalen users can check
account balances, transfer funds and monitor account activity using
their smartphones; account information is also available via the
Internet. More than 100 company canteens, high schools and
international schools in The Netherlands have now implemented
Cashless Betalen.

About Multicard:

Multicard, a business unit of Identive Group, Inc. (NASDAQ: INVE;
Frankfurt: INV), is a worldwide supplier of card solutions for secure
identification programs, with in?house capabilities for credential
issuance, personalization and fulfillment services for the consumer,
government, education, healthcare and corporate markets. Multicard
offers ID systems management and engineering services as well as full
implementation and program management. Multicard also is a provider
of enrollment, emergency management and accreditation solutions using
data capture equipment for ePassport and other government ID and
corporate ID applications. For additional information, visit
www.multicard.com.

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
more information, please visit www.identive?group.com.

Note: Cashless Betalen is a trademark of Multicard. All other trade
names are trademarks or registered trademarks of their respective
holders.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English