EANS-News: Identive Group Inc. / Identive Opens the Door to Physical Access with NFC-Enabled Smartphones

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Marketing

SANTA ANA, Calif. and ISMANING, Germany, March 26, 2012 (euro adhoc)
- Identive Group, Inc. (NASDAQ: INVE: Frankfurt: INV), a provider of
products and services for the identification, security and RFID
industries, today announced a revolutionary way to enable the use of
mobile phones to open doors and log on to computer networks. For the
first time, users can enjoy the freedom of an open standards-based
solution with government level security to gain access to buildings
and IT networks using NFC-enabled smartphones.

In the industry´s first open standards-based solution for NFC-enabled
physical access, the government-grade access authentication protocol
known as PLAID is integrated with the secure processor within an
NFC-enabled smartphone. When used with Identive´s new line of
TouchSecure® readers, the NFC smartphone replaces traditional secure
physical access credentials. "NFC was developed to bring simplicity
to everyday mobile interactions," said David Holmes, Vice President
Mobility & NFC Solutions for Identive. "By introducing an open source
industry standard authentication protocol on top of NFC, we have for
the first time provided a way for customers to invest in NFC
technology for physical access, with confidence that the solutions
will be interoperable with other standards-based offerings while
providing a high level of security."

With nearly 300 million NFC-enabled smartphones forecast to be on the
market by 2014, one of the most recurring requests from government
and commercial organizations is the ability to integrate smartphones
into existing high security physical access environments. With this
groundbreaking, truly open standards-based technology from Identive,
customers can use their choice of key fobs, traditional cards and
mobile phones interchangeably.

"One of the main drivers for the use of smartphones as replacements
for traditional access badges is to reduce the expense and management
of lost and forgotten cards; mobile phones are less likely to be
misplaced or left at home, for example," stated Joe Tassone,
Identive´s Executive Vice President of Technology and Product
Management. "Security also plays a factor in organizations´ decisions
to utilize smartphones in lieu of key cards, as mobile phones can be
remotely and securely managed employing "over the air" (OTA)
techniques for credential issuance and updates."

By leveraging an existing international standard, this new NFC
solution augments Identive´s commitment to vendor interoperability
and a single, secure customer ecosystem for physical and logical
access, as well as additional applications such as payment and cloud
security. Identive will be demonstrating its open NFC physical access
solutions in booth #26087 at the International Security Conference
and Exhibition - ISC West 2012, taking place March 28 - 30 in Las
Vegas, Nevada.

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV) is focused on building the world´s signature company in Secure
ID. The company´s products, software, systems and services address
the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in
the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

TouchSecure is a registered trademark of idOnDemand, a business unit
of Identive Group, Inc. All other trademarks are the property of
their respective owners.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English