NETRADA and Astound Commerce Enter into New and Exclusive Partnership on Global Scale - customized eCommerce Solutions for Fashion Brands

Hamburg/San Francisco/Kiev (ots) - NETRADA, a leading fashion
eCommerce service provider, and Astound Commerce, a certified
Demandware solution partner, announce a strategic partnership for
high quality software development. Through this partnership NETRADA
expands its IT capabilities to provide fashion brands with a
responsive, scalable, and cutting edge eCommerce solution backed by a
rapid delivery and launch model, designed to improve time to market
and reduce total cost of ownership.

NETRADA's full service eCommerce experience, coupled with Astound
Commerce's vast experience with customized Demandware
implementations, allow the companies to create an effective and
unique delivery model. This model enables NETRADA to roll out new,
brand-customized eCommerce solutions to the fashion and lifestyle
industries in 30% less time than previous efforts. It is the
cornerstone for successful upcoming project launches, as it uses
smart project management, integrated quality assurance and dynamic
eCommerce technology to create market-optimized and brand-focused
eCommerce solutions. These solutions offer brands reduced risk, lower
total cost of ownership and seamless integration with their existing
infrastructures. Furthermore, they are open for on-demand updates and
functionality extensions, based on individual requirements of the
client.

The new model is based on a best-in-class fashion specific
Reference Application established by NETRADA and supported by Astound
Commerce, which is NETRADA's ready to use eCommerce platform with
innovative fashion & lifestyle oriented features and processes. All
existing and potential new clients benefit from continuous
advancement of the Reference Application with the goal to always
offer the best performing and state of the art capabilities and
features and allow clients to cost-effectively keep pace with the
rapidly changing eCommerce environment.

"Our expertise in the fashion industry along with Astound
Commerce's focus on high quality software development and rapid
roll-outs allow us to deliver customized eCommerce solutions much
faster than we have previously been able to achieve", explains
NETRADA CIO Mirko Minnich. "Utilizing Demandware's powerful
on-demand eCommerce capabilities delivered through our Reference
Application creates the most capable, tunable and ROI friendly
eCommerce solution for fashion and apparel retail businesses online
today."

"The new delivery model within our partnership provides clients
with a fast-to-market solution through a completely transparent and
effective process. Combined with NETRADA's full complement of
eCommerce capabilities from warehousing to customer service, it
establishes a whole new standard for brands that do business online
in the apparel and fashion industry", says Astound Commerce COO Alora
Chistiakoff.

About Netrada NETRADA develops and implements international full
service eCommerce solutions in Europe, North America and Asia with a
focus on fashion, beauty and lifestyle. With more than 14 years of
experience and 2,000 employees, NETRADA has established itself as
leading partner for top-brands of these industries. Its services span
the complete eCommerce value chain: Implementation and operation of
the online- shop, content management, digital imaging, online
marketing, warehousing with dispatch and returns handling, financial
services and customer services. www.netrada.com

About Astound Commerce Astound Commerce, a certified Demandware
solution partner, is a leading provider of ecommerce solutions and
services for some of the largest brands and retailers in the world.
More than a decade of ecommerce implementation experience, optimized
delivery process, proven track record of successful projects and
unparalleled project management and methodology allows Astound
Commerce to unleash the full power of the Demandware ecommerce
platform and move businesses forward. www.astoundcommerce.com

Press Contact NETRADA:
NETRADA Management GmbH
Dino Scigliano
Leverkusenstraße 54, 22761 Hamburg
+49 40 870001 4222
presse@netrada.com

Press Contact Astound Commerce:
Astound Commerce
Alora Chistiakoff
731 Market Street, CA 94103, San Francisco
+1 415 848 8190 pr@astoundcommerce.com