Paulaner, World Export Leader, Continues Expansion (mit Bild)

Munich, Germany (ots) -

- Cross-reference: Picture is available at
http://www.presseportal.de/galerie.htx?type=obs -

The traditional Bavarian brewery from Munich exports beer to more
than 60 countries. Paulaner is the foremost leader in the
international market: No other Weißbier has gained such worldwide
popularity as Paulaner Weißbier.

When temperatures climb, there is no better refreshment than a
nice, cold Weißbier. Over the years, the Paulaner brewery in Munich
has started selling their beer specialities in more than 60
countries. And the demand is still continuing to grow, says Marcus
Korte, director of international sales from the Paulaner Brewery.
"Our international markets are proving to be very encouraging," says
Korte. "Exports make up around a quarter of our total revenue."
Business is thriving in Italy, France, Spain, Russia, the United
States and China. In Italy, for example, sales grew by around 11
percent last year, in the Asia Pacific region by as much as 41
percent.

Despite the success, the international markets still offer a lot
of potential. The company aims to double sales by 2015 to 1.5 million
hectolitres.

A total of 22 original Paulaner micro-breweries are located across
the world. In China, there are 13 Paulaner micro-breweries so far and
for many years now they have proven to be extremely popular with
guests from home and abroad. The segment also has huge growth
potential in other places: At present, plans are being drawn up for
the first Paulaner micro-brewery in the United States.

What will be served there is something that tourists from all over
the globe come to sample at the most popular folk festival in the
world - the full-bodied, easily drinkable Oktoberfest beer,
specially brewed by Paulaner for this occasion. It is served
exclusively in September and October and with more than 130,000
hectolitres is the best-selling Oktoberfest beer in the world.

About Paulaner

The Paulaner brewery was established by monks in 1634. Initially,
the masters brewed the beer exclusively for their own consumption.
The company's headquarters still remain in Munich. With more than 2.1
million hectolitres of beer brewed, the brewery belongs to the market
leaders in Germany and worldwide.

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