Turkcell Leads NFC Technology With Turkcell T20 Smartphone

Istanbul (ots/PRNewswire) -

Turkcell , the leading communications and technology company,
today announced the official launch of the T20 smartphone, one of the
world's first commercially available UICC ("Universal Integrated
Circuit Card"), NFC - SWP ("Single Wire Protocol") android based
device.

Turkcell T20 allows consumers to use their phone as a mobile
wallet due to cooperation between Huawei and Turkcell. Turkcell T20
also uses MasterCard's contactless technology, PayPass.

The aim of Turkcell Cep-T Cüzdan, a mobile wallet service from
Turkcell, which is already loaded on the Turkcell T20 and
communicates with an NFC enabled sim card, is to transform the
physical wallet into a mobile one and provide an easy to use and
secure environment for all the daily needs of Turkcell's subscribers.
With this service, Turkcell also provides a comprehensive end-to-end
NFC platform open to all service providers and banks. As part of this
platform, Turkcell TSM (Trusted Service Manager) was developed and
Turkcell became the first telecom operator in Europe to launch an
approved TSM solution by MasterCard. Turkcell, working with
MasterCard, is the first mobile operator in the world that presents
more than one bank application in Cep-T Cüzdan. Cep-T Cüzdan Client
is also the first commercial official UI ("User Interface") developed
based on Gingerbread 2.3.3 OS.

Produced in partnership with Huawei, Turkcell T20 supports 3G
HSDPA (7.2 Mbps) network, has 3.5 inch 320x480 (HVGA) resolution
touch screen, 5 megapixel camera, MP3 player, Push e-mail, GPS,
Wi-Fi, Compass and 4 GB MicroSD external memory. Turkcell T20
customers can use their mobile phones to make payments, share
information, transfer v-cards, view digital advertisements,
personal-company id cards, e-tickets and tag readers, amongst other
things.

Turkcell Chief Product and Service Management Officer, Cenk
Bayrakdar, commented: "As the successor of Turkcell's first own
branded handset T10; we are proud to announce our new handset T20
with NFC functionality that will be a key factor for increasing the
penetration of NFC services in the Turkish market. One of the main
objectives of Turkcell Cep-T Cüzdan is to introduce mobile
contactless innovations, which are market firsts, both on a local and
global scale. Turkcell, working with MasterCard and Huawei, is the
first mobile operator in the world that presents more than one
application on the T20. In addition, Turkcell subscribers benefit
from a multi-application platform and Cep-T Cüzdan succeeds in
realising mobile wallet vision commercially in a standardised
manner."

Anil Öztekin, Turkcell Sales Director, Huawei Turkey Terminal
Department, said: "NFC is a truly exciting technology that, when
fully realized, will enhance every aspect of the mobile Internet
experience for consumers, including simpler social networking, faster
wireless connections, more security, and expanded eCommerce options."

ABOUT TURKCELL

Turkcell is the leading communications and technology company in
Turkey with 33.1 million subscribers and a market share of
approximately 54% as of March 31, 2011 (Source: Our estimations,
operators' and Authority's announcements). Turkcell is a leading
regional player, with market leadership in five of the nine countries
in which it operates with its approximately 60.4 million subscribers
as of March 31, 2011. Turkcell reported a TRY2.1 billion (US$1.3
billion) net revenue with total assets of TRY15.2 billion (US$9.8
billion) as of March 31, 2011. Turkcell covers approximately 83% of
the Turkish population through its 3G and 99.07% through its 2G
technology supported network. It has become one of the first among
the global operators to have implemented HSDPA+ and achieved a 42.2
Mbps speed using the HSPA multi carrier solution. Turkcell has been
listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. 51.00% of Turkcell's share capital is
held by Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by Sonera
Holding and 1.19% by others, while the remaining 34.69% is free
float. Read more at http://www.turkcell.com.tr/en

For further information please contact Turkcell
Nihat Narin, Investor and International Media Relations
Tel: + 90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr
http://www.turkcell.com.tr

ots Originaltext: Turkcell
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