Reliving your Best Nights out: There's an App for That

London (ots/PRNewswire) - Unilever, one of the world's
largest consumer goods companies, has created the first mobile app to
capture the real-time social elements of Facebook, Twitter and mobile
phone activity to produce a record of unforgettable nights out.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/unilever/48911/

The Lynx Stream, developed for deodorant brand Lynx / AXE and
launched today in the UK, collects every video, picture, text, tweet,
check-in and status update a group of friends makes to produce an
automatic Stream of the night and highlight video, which can be
watched online and shared through social networks.

The mobile app - available to download for free from the iTunes
Store and Android Market - has been created with the intention to
drive brand loyalty and engagement by providing an essential social
tool for young people.

The Lynx Stream will also act as a media channel in future brand
and product campaigns where content can be published directly to Lynx
followers.

Josh Dean, Lynx Global Brand Manager, comments:

"When we design Lynx products we ask ourselves how will it fit
into young guys' lives and how will it make them more confident and
attractive in the mating game. The Lynx Stream has been developed
with the same thought process. Our guys are living on their mobile
phones so it makes sense to build an app that adds significant value
to their lives by enabling them to capture unforgettable nights out.
And if Lynx is helping to facilitate great memories - and is part of
the memory - then it stands to reason that people will save some
affection for the brand itself."

The Stream starts with an organiser creating an event and
inviting friends to join a group. Those without The Lynx Stream are
directed to download the app in order to join the group.

Once the event begins the Stream captures and collects the
group's videos, pictures, texts, tweets, check-ins and status updates
to create a record of the night out whatever direction it takes. When
the event is over a full record of the Stream is created as well as a
highlights video, which can be viewed and shared via a dedicated web
presence ( http://www.thelynxeffect.com/lynx-stream).

The Lynx Stream has been developed in the US by digital agency
Razorfish using Animoto video slideshow creation service technology
and is available for free on iOS and Android. It is being trialled in
the UK with the intention of global rollout across a number of Lynx /
AXE territories.

Notes To Editors

Lynx http://www.lynxeffect.com

Razorfish http://www.razorfish.com

Animoto http://animoto.com/

For more information and images of The Lynx Stream please contact
the Lynx UK press office at Mischief PR on +44(0)20-7100-9999 or
lynx@mischiefpr.com

ots Originaltext: Unilever
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