Orange Partners With UEFA to Sponsor UEFA EURO 2012(TM), its Largest Pan-European Sports Sponsorship Across 11 Countries

Paris (ots/PRNewswire) -

- Orange and TP to be an Official Technology Partner of UEFA
EURO 2012(TM)
- UEFA and Orange to Develop and Distribute the Official UEFA
Mobile Application for UEFA EURO 2012(TM)
- Orange Underlines its Commitment to Sport by Partnering With
UEFA to Sponsor the European Football Championship(TM) Across Orange's
11 European countries
- As an Official Technology Partner, TP (Orange Poland and TP)
will Provide all Telecommunications Services, Fixed and Wireless in
Poland, to Support the Delivery of EURO 2012

Orange today announced that it will join an elite family of
global brands to become an official sponsor of the European Football
Championships (UEFA EURO 2012(TM)) to be held in Poland and Ukraine
in June and July next year. As a global sponsor, the partnership will
enable Orange to deliver a whole host of exciting products and
services associated with EURO 2012 across its 11 key European markets
including the official mobile phone application for EURO 2012. TP
(Orange Poland and TP) is today also announcing its role as an
official technology partner for EURO 2012 and will provide all fixed
and wireless telecommunications services within Poland as part of
UEFA's worldwide distribution solution.

As the first truly pan-European sports sponsorship the company
has ever undertaken, EURO 2012 affirms Orange's commitment to deliver
content loved by its customers, with sport as a key facet of its
brand. Knowing that sport - especially football - is a huge passion
to many of its customers, Orange will bring the tournament alive on
its internet and mobile platforms via its European network, offering
bespoke content and services to enhance its customers' experience of
the matches.

Olaf Swantee, EVP of Operations in Europe for Orange said: "This
is a significant and exciting announcement for Orange. It is the
largest pan-European sponsorship project we have ever done and a
testament to the strength of our brand and its growth across Europe.
We put people, as UEFA puts its fans, at the centre of our values.
It's a great fit - and together we bring customers and fans closer to
the things they love."

David Taylor, CEO, UEFA Events SA, said: "We are delighted to
welcome Orange and TP to the UEFA EURO 2012(TM) sponsorship family.
We expect EURO 2012 to be a huge success and are excited about the
prospect of taking Europe's elite national team competition to Poland
and Ukraine. As Host Broadcaster for UEFA EURO 2012(TM) it is crucial
we have best-in-class services from Orange and TP, our technology
partner, in order to deliver the live match signals from Polish
stadiums to UEFA's many broadcaster partners and then on to football
fans around the world. In addition, the various Orange consumer
services to be developed for UEFA EURO 2012(TM) will ensure fans
across the Orange territories have new ways of enjoying and sharing
the passion of a Europe's finest national team tournament."

Maciej Witucki, president of TP Group, added: "We are proud that
Telekomunikacja Polska and Orange will be part of the technology
solution supporting UEFA EURO 2012(TM). We have the competencies to
provide UEFA with the highest class ICT support and we have already
passed the first test, supporting the EURO 2012 Qualifying Draw in
Warsaw. Together with UEFA we are going to provide the European
Football Championship with technology solutions, which will enable
communication and data transfer among official UEFA EURO 2012(TM)
sites in Poland including, critically, the stadiums and the
International Broadcast Centre. We also plan to assign a separate
network dedicated to UEFA EURO 2012(TM). This will enable us to give
our customers, clients and football fans new ways to share their
experience and enjoyment during this festival of football.

Our investments in Euro 2012 are also key to supporting our
market growth, now and in the future. I am confident that the
partnership between UEFA, TP and Orange will have a major
contribution to the success of this historical event, for Poland."

Details regarding specific activities are being finalised for
each market, but opportunities to win tickets for the tournament
along with exclusive Orange and EURO 2012 branded gifts for our
customers and other EURO 2012 content will form a key component of
Orange's customer-focused sponsorship activity. In addition, the
official mobile application will contain new and bespoke content
developed in partnership with UEFA.

Severine Legrix De La Salle, Vice president, Brand for Orange,
concluded: "The previous edition, UEFA EURO 2008(TM) was broadcast
across 231 countries and territories around the world, attracting an
average live TV audience per match of 147 million and an audience
reach of 1.4 billion viewers during the tournament. We are determined
to deliver a sponsorship package that brings the tournament to life
for our customers. Our aim is to create an emotional connection
between our brand and consumers by develop exciting and compelling
products and services based around one of the world's greatest
sporting events."

The territories covered under the agreement are Spain, Poland,
France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg,
Moldova, Switzerland and Armenia. As well as promotions to win
tickets to matches, Orange's rights include the creation of premium
products using a combination of the Orange and EURO 2012 logos and
imagery. Orange perimeter advertising will also be visible, as will
branding on tickets, at numerous pre-tournament events and in
stadiums during the matches along with branded presence on the EURO
2012 section of UEFA's official website.

About Orange

http://www.orange.com

ots Originaltext: Orange
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Press contacts : Vanessa Clarke,
+44(0)7891-056-593,vanessa.clarke@orange-ftgroup.com; Jean Bernard
Orsoni, +33-677023373,jeanbernard.orsoni@orange-ftgroup.com