22 Million Miles and Counting, Nikeplus.com Becomes The World's Largest Online Running Destination

Beaverton, Oregon (ots/PRNewswire) -

- Fitness networking - Nike+ experience gives runners of all
levels a personal coach and a supportive community to go faster and
farther

Nike's innovative Nike+ running experience combining music,
personal coaching and fitness networking is revolutionizing the way
people run, creating in its first year, the world's largest online
running destination at nikeplus.com. Nike+ runners have logged over
22 million miles on nikeplus.com, the equivalent of completing more
than 800,000 New York City marathons and burning off the calories of
more than 5 million slices of pizza. New nikeplus.com features being
introduced this summer will enhance the experience even more,
offering runners new ways to challenge each other and participate in
"virtual" marathons.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070726/AQTH101 )
(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )

"Nike+ is changing the running experience. It's a great
motivational tool to get people out for a run. It's attracting and
connecting thousands of new runners each day, with members from more
than 160 countries," said Trevor Edwards, Nike's Vice President of
Global Brand and Category Management. "It started as a simple idea
and has quickly become the world's largest networking place for
runners. Whether their goal is fitness, fun or a cause, runners of
all levels are embracing Nike+ and nikeplus.com to become part of a
global running community."

New functionality on nikeplus.com, available this summer, will
include a challenge feature that provides users with more options and
enhanced customization tools. Users can choose their own challenge
theme, set their own rules, and select the number of participants and
team names. Now, they will be able to upload their own pictures to
highlight their challenges on the nikeplus.com homepage.

The Nike+ community is fueled through Nike Sport Music. Nike+ is
inspiring runners by creating a growing collection of original
ultimate running soundtracks. This new music content category is
delivering unique mixes and expert coaching from the world's best
artists and athletes. Collaborations include original work from
artists like The Crystal Method, OK Go and Aesop Rock. Nike Sport
Music offerings are sold via the iTunes Store in 22 countries. As
Nike+ usage continues to grow globally, more Nike Sport Music
products are planned to keep the community running to new and
inspirational beats.

"Running with music is more fun and helps motivate me to get off
my butt, get out of bed and hit the road," said Nike+ user Stephanie
Lacombe, who is currently featured on nikeplus.com. "I run with my
friends, map my own runs, send out challenges, and I check out my
latest stats on nikeplus.com. It's also exciting to be in so much
better shape than when I started."

Another new feature introduced this summer allows runners to
participate in virtual marathons. For example, while the actual Nike
Women's Marathon in San Francisco this October already is sold out,
women can still run the race anywhere, by using Nike+ and
participating online in the event. Other new features include the
Nike+ Distance Club where runners need to achieve 100, 500, or 1000
miles to be initiated into the club, and a Weekly Poll added to the
forums to learn more about our Nike+ users.

Nike is the global leader in running, and Nike+ has helped bring
energy to the company's entire running category. During its recent
fiscal 2007 fourth quarter earnings conference call, the company
reported that Nike's Bowerman Series are up 20 percent globally year
over year, and Nike's Zoom Vomero 2 was one of the top-selling shoes
in running specialty shops in June. During the past 18 months, Nike
running shoes have earned nine Editor's Choice awards from Runner's
World magazine, including International Shoe of the Year for the Air
Pegasus.

Launched last year in partnership with Apple, Nike+ lets your
iPod(R) nano talk to Nike+ enabled running shoes through the wireless
Nike+iPod Sport Kit. Data on time, distance, calories burned and pace
is stored on your nano and is easily downloaded through iTunes to
nikeplus.com. Nikeplus.com users not only can track their own data,
but also challenge others and participate in online forums.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; NIKE Bauer Hockey Inc., a leading designer
and distributor of hockey equipment; Cole Haan, a leading designer
and marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic footwear
and apparel for the value retail channel.

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Web site: http://www.nikeplus.com

ots Originaltext: Nike
Im Internet recherchierbar: http://www.presseportal.de

Contact:
NY Media Relations, +1-212-367-4447; or Derek Kent of Nike WHQ,
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