Nissan Design Supports the Next Generation of Designers

London (ots/PRNewswire) - Nissan is inviting 9 design students to
Nissan Design Europe (NDE), its European design headquarters in
London, on 23rd March as part of its global sponsorship activities.
The students, from Pforzheim University in Germany, were challenged
to create vehicle design concepts which meet customer expectations in
2015.

As part of this four-month project, the students from the 5th
semester were asked to develop scale exterior clay model proposals,
while the students from the 7th semester were asked to develop
interior design proposals.

On 9th February, in the presence of Shiro Nakamura, Senior Vice
President and Chief Creative Officer at Nissan Motor Company Limited,
Tokyo and Satoru Tai, Vice President, Nissan Design Europe, London,
the final presentation and critique took place at the University.
Those students whose projects were most highly rated were invited to
NDE to attend the official presentation and also to see a sample of
life inside Nissan's European design headquarters.

The brief presented to the students offered an added dimension as
it asked them to consider what Nissan's brand should express in the
future and what should be its position in a context of global
competition. They were challenged to define future lifestyles and
needs, while considering how they would impact the product. The two
key guiding words behind the brief were "Bold" and "Thoughtful."

The students will give a 10 minute presentation of their concepts
to a group of pan-European press and Nissan's design management at
NDE.

"It is important to support and encourage the next generation of
designers. I am very pleased that Nissan Design has organised this
excellent programme to give students a real taste of the type of
brief that we give to designers in Nissan. They will gain real-world
experience by creating a design in demanding circumstances," said
Shiro Nakamura. "These types of programmes serve to motivate and
challenge tomorrow's car designers and the key to success for the
students in this project is understanding customer needs, trends and
tastes 10 years from now."

Located in London, Nissan Design Europe (NDE) opened on January
22, 2003. NDE is responsible for leading the development of the next
generation of Nissan cars in

Europe and beyond. NDE is home to a large team of international
designers, modellers and support staff and plays a strategically
important role in Nissans creative network which comprises six design
studios worldwide.

In Europe, Nissan employs approximately 12,000 people in its
design, research and development, manufacturing, logistics, and sales
and marketing operations. Last year, the company produced a total of
508,901 vehicles in its British and Spanish plants and sold 540,954
vehicles in Europe. Nissan Europe's headquarters is based in Trappes
(Paris), France.

Contact:

Scott Vazin, Nissan Europe Communications, +33(0)1-30-13-6754

ots Originaltext: Nissan Motor Co., Ltd.
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Contact: Scott Vazin, Nissan Europe Communications,
+33(0)1-30-13-6754