Gemalto Launches CardLikeMe, a Web Service for Designing Customized EMV Banking Cards

Cartes Tradeshow, Villepinte, France, November 7 (ots/PRNewswire)
-

- Delivers User-Friendly Online Tool for Full Card Customization
With a Personal Photograph

Gemalto (Euronext NL0000400653 GTO), a world leader in digital
security, today introduces an innovative end-to-end solution for
secure Internet design of personalized EMV payment cards. Gemalto's
CardLikeMe(TM) provides users with an intuitive interface to upload a
picture of their choice on the bank website to create a unique
personal card. As part of the offering, Gemalto provides banks with
the software solution required for processing the photograph on their
website and ensures complete card personalization and fulfillment.
CardLikeMe has already gone live with several European financial
institutions. It will be demonstrated at Cartes this week.

Gemalto's CardLikeMe makes it extremely simple for bank customers
to design a unique payment card with a personal illustration. Once
the picture is loaded on the bank website, users can visualize the
card appearance in real time and adjust the photograph as they wish.
The image is approved by the bank before the order is placed. Users
may also choose a picture from a wide range of attractive background
visuals offered on the bank's online gallery.

With CardLikeMe, Gemalto demonstrates its ability to provide
financial institutions with a comprehensive turnkey solution that
includes web, printing and personalization services. The offering
encompasses management of the entire solution, from software
integration into the bank website through to card delivery to the
end-user.

"Simplicity and convenience for users, as well as easy integration
for banks, were key drivers behind the development of CardLikeMe,"
commented Philippe Cambriel, president banking and security at
Gemalto. "With CardLikeMe, Gemalto supports banks in their quest to
offer highly personalized services to their clients and give
end-users a taste of uniqueness."

For more information on the CardLikeMe demo, please visit
https://demo.cardlikeme.com/gemalto/.

The CardLikeMe high-resolution picture is available upon request.

About Gemalto

Gemalto (NASDAQ: GEMP) (Euronext NL 0000400653 GTO) is a leader in
digital security with pro forma 2005 annual revenues of EUR1.7
billion (US$2.2 billion), operations in 120 countries and 11,000
employees including 1,500 R&D engineers. The company's solutions
make personal digital interactions secure and easy in a world where
everything of value - from money to entertainment to identities - is
increasingly represented as bits and bytes communicated over
networks.

Gemalto thrives on creating and deploying secure platforms,
portable and secure forms of software in highly personal objects like
smart cards, SIMs, e-passports, readers and tokens. More than a
billion people worldwide use the company's products and services for
telecommunications, banking, e-government, identity management,
multimedia content, digital rights management, IT security and other
applications. Gemalto was formed in June 2006 by the combination of
Axalto and Gemplus International S.A. For more information please
visit www.gemalto.com.

Gemalto
Emmanuelle Saby
T: +33-1-55-01-57-27
M.: +33-(0)6-09-10-76-10
emmanuelle.saby@gemalto.com
Aline Borne
T.: +33-(0)1-55-01-51-05
M.: +33-(0)6-16-29-87-04
aline.borne@gemalto.com
Fleishman - Hillard
Odile Bibollet
Tel.: +33-(0)1-47-42-92-82
odile.bibollet@fleishmaneurope.com

ots Originaltext: Gemalto
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Gemalto: Emmanuelle Saby, T: +33-1-55-01-57-27, M.:
+33-(0)6-09-10-76-10, emmanuelle.saby@gemalto.com. Aline Borne, T.:
+33-(0)1-55-01-51-05, M.: +33-(0)6-16-29-87-04,
aline.borne@gemalto.com. Fleishman - Hillard: Odile Bibollet, Tel.:
+33-(0)1-47-42-92-82, odile.bibollet@fleishmaneurope.com