EANS-Adhoc: PUMA AG Rudolf Dassler Sport / Contingent Liability in relation with an Arbitration Ruling to grant PUMA all Trademark Rights in Spain

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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Patents, Copyright & Trademarks

29.06.2010

PRESS RELEASE

Ad Hoc Release Pursuant to § 15 WpHG

Law / Arbitration

PUMA AG Rudolf Dassler Sport (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach

Contingent Liability in relation with an Arbitration Ruling to grant
PUMA all Trademark Rights in Spain

Herzogenaurach, Germany, June 29th, 2010 - Sportlifestyle Company
PUMA herewith declares that the former Spanish license holder Estudio
2000 S.A., which owned several PUMA trademark rights, has been
obliged to vest these to PUMA according to the arbitration ruling.
Through the vesting of all of the word, image and combined PUMA
trademark rights in Spain, PUMA would ultimately own all trademark
rights and take over the operational business in Spain, hence
ensuring a consistent brand management strategy.

According to the arbitration ruling, the vesting of the trademark
rights is subject to a one-time payment of up to 98 million Euros to
Estudio 2000 S.A.. However, after a thorough legal assessment, PUMA
will challenge the ruling and management believes that a favourable
outcome is more likely than not. Pursuant to § 15 WpHG PUMA informs
herewith the financial markets of this contingent liability.

This ad hoc release does not constitute an offer to sell nor is it a
solicitation to buy any securities.

Media Contact:

Ulf Santjer - Corporate Communications - PUMA - +49 170 56 58 228 -
{ulf.santjer@puma.com}[HYPERLINK: mailto:ulf.santjer@puma.com]
Kerstin Neuber - Corporate Communications - PUMA - +49 170 56 26 763
- {kerstin.neuber@puma.com}[HYPERLINK:
mailto:kerstin.neuber@puma.com]

PUMA

PUMA is one of the world's leading Sportlifestyle companies that
designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by
supporting Creativity, SAFE Sustainability and Peace, and by staying
true to the principles of being Fair, Honest, Positive and Creative
in decisions made and actions taken. PUMA starts in Sport and ends in
Fashion. Its Sport Performance and Lifestyle labels include
categories such as Football, Running, Motorsports, Golf and Sailing.
Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA
Group owns the brands PUMA, Cobra Golf and Tretorn. The company,
which was founded in 1948, distributes its products in more than 120
countries, employs more than 9,000 people worldwide and has
headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit {http://www.puma.com}[HYPERLINK:
http://www.puma.com/]

end of announcement euro adhoc
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ots Originaltext: Puma AG Rudolf Dassler Sport
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Ulf Santjer

Telefon: +49 (0)9132 81-2489

E-Mail: Kerstin.Neuber@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
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