EANS-News: asknet AG / Member of asknet AG Executive Board to moderate CeBit panel on developments in mobile business

- Dr. Dietmar Waudig, COO of asknet AG, leads panel on developments
in mobile business at CeBIT on March 3, 2010
- Discussion focuses on
future trends in mobile business as well as their effect on business
models, user behavior, the economy, and society

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Company Information

Subtitle: - Dr. Dietmar Waudig, COO of asknet AG, leads panel on
developments in mobile business at CeBIT on March 3, 2010 -
Discussion focuses on future trends in mobile business as well as
their effect on business models, user behavior, the economy, and
society

Karlsruhe (euro adhoc) - Karlsruhe, February 25, 2010 - According to
the German organization Bitkom (Federal Association for Information
Technology, Telecommunications and New Media), "in 2009, smartphones
allowed mobile Internet use to finally gain widespread acceptance."
Internet flat rates have eliminated the barriers to using mobile
business applications that were formerly caused by complicated rate
structures for data transfer. Besides the media, it is primarily
online retailers who can hope to benefit from these developments.

In his function as Chairman of the Bitkom working group on eBusiness,
Dr. Dietmar Waudig, COO of asknet AG, will moderate the CeBIT panel
entitled "Developments in Mobile Business," to be held on March 3,
2010 at 10:20 a.m. The discussion will focus on future trends in
mobile business as well as their effect on business models, user
behavior, the economy (market players, etc.), and society.

At the end of 2009, asknet AG carried out a survey of 400 smartphone
users on the east and west coasts of the USA. The results show that
one third of US consumers are unhappy with the high cost of mobile
apps and complicated payment mechanisms.

asknet's Mobile Shopping Cart, which has been enjoying success since
its launch at the end of 2007, was developed specifically as a
user-friendly solution that allows customers to buy and download
software or products directly using their mobile phones.

For more information on the asknet study, please see
www.asknet.com/news/latest-press-releases.

About asknet asknet offers its clients customized outsourcing
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the University of Karlsruhe, one of Germany´s most
prestigious technical universities, the company has become the number
two independent global provider for electronic software distribution.
In addition to its fully integrated shop solutions for software
publishers, the company develops and maintains portals for software
distribution such as softwarehouse.de, one of Europe's largest
platform for downloads of standard software. In 2008, asknet had
sales of approximately 74.7 million euros. In 2009 the Karlsruhe
company was named in the Deloitte Touche Tohmatsu "Technology Fast
50"ranking of the fastest-growing technology firms in Germany. Among
its clients are well-known providers of specialty software such as
CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and
NetObjects. asknet supplies software products to around eighty
percent of German universities. More information about asknet is
available at www.asknet.com.

end of announcement euro adhoc
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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Kirsten Neininger

Corporate Marketing Manager

Telefon: +49 (0) 721 96 458 6399

eMail: kirsten.neininger@asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Frankfurt / free trade/entry standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade